Yahoo will no longer allow users to access their online services through Google and Facebook Logins

Using Facebook or Google log-in credentials to access Yahoo services will soon be a thing of the past as the web giant will require users of Yahoo’s services to create a Yahoo ID, rather than using third-party social network logins.

The first service to require a Yahoo log-in will be its Sports Tourney Pick’Em, which is geared toward the NCAA college basketball tournament and its photo-sharing site Flickr.

Image: Yahoo! Sunnyvale Headquarters

Image: Yahoo! Sunnyvale Headquarters

For years users have been using Facebook and Google sign-in buttons for Yahoo’s many online products and it is often considered to be easier and faster for users when they start using a new service. Rather than filling up an online form, third-party social network logins capacitate websites to quickly gather significant details about the users from their current social media accounts instantly to set up a new account. Besides, combining third-party social media accounts also means that the service can tell the user about the way their friends use the service.

However, Yahoo said the decision would allow them to offer the best personalized experience to everyone. According to its help page Yahoo goes on to explain the change for four reasons.

The company wants to well organize its sign-in experience

Implement a single account and password for all Yahoo products across devices

Amend customer support

Simplify password recovery.

Users who currently log in with Facebook or Google will be suggested to sign in using their existing Yahoo accounts or create a new account. The old stored data will be available from the new Yahoo account. Eventually Yahoo is going to remove all sign-in buttons for Facebook and Google on its Web services, though the company has not yet provided a precise timeframe for the changes to take effect.

It appears, the change is another step in CEO Marissa Mayer’s attempt to revitalize Yahoo. The company was once the Web’s advertising leader, but in recent years it has fallen far behind competitors like Google and Facebook. Changes have been constantly implemented since Mayer  took over as Yahoo’s Chief Executive in 2012.

Though, Yahoo’s traffic increased in 2013, the company was not able to translate that into increased ad revenue. In the fourth quarter, sale of banner and video ads was down by 6%, while search ad sales slipped nearly 4%.

This year Yahoo is planning various new offerings, besides making improvements to existing products, it also plans new apps, news sites and more acquisitions, Mayer has said.

Carrie Ann
Carrie Ann is Editor-in-Chief at Industry Leaders Magazine, based in Las Vegas. Carrie covers technology, trends, marketing, brands, productivity, and leadership. When she isn’t writing she prefers reading. She loves reading books and articles on business, economics, corporate law, luxury products, artificial intelligence, and latest technology. She’s keen on political discussions and shares an undying passion for gadgets. Follow Carrie Ann on Twitter, Facebook

Recent Posts

BlackRock ETFs breach $3 trillion mark in May

BlackRock ETFs breach $3 trillion mark in May

BlackRocks’ exchange-traded fund crossed $3 trillion for the first time in May, in sync with the ETF industry’s race to an all-time high of $9 trillion.
2 hours ago
Flagship Pioneering, investor in Moderna raises $3.4 billion funds

Flagship Pioneering, investor in Moderna raises $3.4 billion funds

Flagship Pioneering, the bioplatform company, and the venture capital investor in Moderna, today announced that it had raised additional funding of $2.23 billion, which brings its
1 day ago
United to recall furloughed employees as travel recovers

United to recall furloughed employees as travel recovers

The fading of the pandemic and the rollout of vaccines has brought in some good cheer for the floundering air travel industry. More countries have opened up for business and are al
2 days ago
UK’s Sanne agrees to consider Cinven bid

UK’s Sanne agrees to consider Cinven bid

Sanne, a UK fund administration business that provides alternative asset and corporate services, has agreed to hold talks with private equity firm Cinven over a potential £1.4bn t
2 days ago
Global stocks rise as investors ignore inflations indicators

Global stocks rise as investors ignore inflations indicators

Global stocks rose to an all-time high, with investor showing confidence in a strong economic recovery from coronavirus and the vaccine effect, but the market is still a bit cautio
2 days ago
UK watchdog whacks Amazon with probe for unfair data collection practices

UK watchdog whacks Amazon with probe for unfair data collection practices

The Competition and Markets Authority will focus on whether Amazon, Inc. favors merchants that use its delivery services.
5 days ago