World’s biggest retailer, Walmart, tests online grocery delivery

world's biggest retailer, walmart, tests online grocery delivery service

world's biggest retailer, walmart, tests online grocery delivery service

Presenting itself as the newest competitor to the online retailing giant Amazon, Wal-Mart Stores Inc., the world’s largest chain of retail outlets, has set up Walmart To Go – a service by way of which customers can visit the website of the store, Walmart.com, order groceries that are usually found in Walmart stores and get them delivered to their homes

Wal-Mart has just begun testing this service in San Jose, northern California, with products listed for online orders and delivery including bakery, over-the-counter pharmacy as well as baby products, fresh produce, frozen foods, meat and seafood, health and beauty items and other household supplies like paper towels, laundry detergents, etc.

Wal-Mart’s Growth

With more than 4,000 stores across the U.S, Wal-Mart, with its low-cost supermarket stores, rapidly gained popularity in America around the 1990s.

However, given the super-store’s declining sales over the last couple of years due to strategic mistakes in product choice as well as pricing, Walmart is currently struggling to revive its business in America. This process has been made harder by the number of online grocery retailers that have sprung up, like Amazon’s AmazonFresh service currently available in Seattle, as well as similar services offered by Peapod and Fresh Direct.

While Wal-Mart scored a significant breakthrough with America’s first lady, Michelle Obama, endorsing the company’s new food and nutrition health initiative launched earlier this year, scoring a definite one-up over other large retailers like Safeway.

According to a recent media report, 54% of Wal-Mart’s total U.S sales leading upto the year ending on 31st January, were made up by groceries.

With most of its income coming from groceries and consumables, and given the increasing consumer preference of online buying, for Wal-Mart to effectively revive its business in America, as well as capture atleast some of the market share currently being dominated by AmazonFesh, Peapod and Fresh Direct, starting a more comprehensive online grocery delivery service seemed imperative.

Operationalizing Wal-Mart To Go

Providing home delivery of groceries ordered online for an average fee of $5 to $10, the Walmart To Go service by the world’s largest retailer is available for orders of $49 and above.

Products offered online are priced the same as those stocked in stores, with Walmart offering delivery options starting from the day following when orders are placed at times most convenient to customers. Deliveries can also be scheduled for up to 3 weeks in advance.

Having only sold dried and packaged food online until now, Wal-Mart’s inclusion of fresh foods, meat and seafood, baby products etc., is very likely to bring about a turn-around, as long as the testing of delivery services currently being carried out in California goes well, and brings the kind of consumer response the super-store is looking for.

Image Source: businessinsider.com

Christy Gren
Christy Gren is an Industry Specialist Reporter at Industry Leaders Magazine she enjoys writing about Unicorns, Silicon Valley, Startups, Business Leaders and Innovators. Her articles provide an insight about the Power Players in the field of Technology, Auto, Manufacturing, and F&B.

Recent Posts

Bayer snaps up biotech firm Vividion Therapeutics for $2 billion

Bayer snaps up biotech firm Vividion Therapeutics for $2 billion

Bayer AG is in talks to buy Vividion Therapeutics in a roughly $2 billion deal, enforcing new IPO plans for Vividion.
4 hours ago
Auto Industry Leaders push EV plans to maintain leadership

Auto Industry Leaders push EV plans to maintain leadership

Auto Industry Leaders push EV plans ahead to raise new outcomes by 2030. Environmentalists also add to the bar by shaking things with vehicle emission rules by 2026.
7 hours ago
General Motors Q2 2021 Results Recap

General Motors Q2 2021 Results Recap

General Motors Q2 earnings and revenue missed Wall Street’s expectations even though the world’s leading automaker beat earnings projections.
1 day ago
UK casts doubt over Nvidia’s Arm acquisition over security risks

UK casts doubt over Nvidia’s Arm acquisition over security risks

UK considers blocking Nvidia’s Arm acquisition due to potential risks to national security. The $40 billion takeover faces similar fate in America, China and the European Union.
1 day ago
PepsiCo relinquishes control of Tropicana for $3.3 billion

PepsiCo relinquishes control of Tropicana for $3.3 billion

PepsiCo will sell Tropicana and other juice brands to a private equity firm in exchange for pre-tax proceeds of 3.3 billion dollars.
2 days ago
Sanofi bets big on mRNA future with Translate Bio acquisition offer

Sanofi bets big on mRNA future with Translate Bio acquisition offer

Sanofi’s CEO Paul Hudson is dead serious about mRNA technology and capabilities with a $3.2 billion acquisition offer to Translate Bio.
2 days ago