Walmart tries to woo Millennials with Jet’s makeover

Two years after Walmart Inc. acquired it for $3.3 billion, Jet is getting a fancy makeover to woo millennial customers. A new shopping experience tailored to attract affluent, higher-income, urban millennial customers in urban areas, a group that has proven difficult for Walmart.

Jet’s facelift will provide more personalization, with item recommendations and services and faster delivery for New York residents. The e-tailer aims to rival Amazon-owned Whole Foods, Target and Kroger. Jet will be using its fulfillment center in the Bronx that opens later this fall to help with the slew of upgrades.

In addition to partnering with local stores, Jet has also added key brands such as Nike and Apple to attract the young crowd. Big and small brands alongside tighter delivery windows is the logical way to upscale Amazon Prime in cities.

The revamp comes as studies show Jet’s traffic and market share have drastically declined. A Hitwise study noted that Jet’s traffic dropped 56% in August from August 2016, when Walmart bought the two-year-old startup co-founded by Marc Lore. Comparatively, Walmart’s online traffic rose 37%, and Amazon’s jumped 22% over the same period.

Walmart-Jet-makeover

Jet will have bring back shoppers who are already hooked to Amazon Prime.

Marc Lore is now the CEO of Walmart’s e-commerce business in the United States. He strongly believes the big push perfectly complements Jet’s overall e-commerce portfolio strategy.

Ninety percent of the US population lives within 10 miles of a Walmart store. Jet could prove to be a key tool to quickly and effectively expand. Walmart has already captured lower-income consumers. Right now its biggest challenge is that it doesn’t have a reputation of being friendly to affluent customers.

Jet will have to bring back shoppers who are already hooked to Amazon Prime. As a part of the facelift, Jet.com is unveiling its biggest marketing campaign on TV, radio, online and social media starting Thursday in New York, Philadelphia, Washington, D.C. and Boston. It will advertise on billboards, bus stops and subways to raise awareness.

Anna Domanska
Anna Domanska is an Industry Leaders Magazine author possessing wide-range of knowledge for Business News. She is an avid reader and writer of Business and CEO Magazines and a rigorous follower of Business Leaders.

Recent Posts

Amazon to hire a crypto lead, may soon accept payments in cryptocurrency

Amazon to hire a crypto lead, may soon accept payments in cryptocurrency

The product lead will develop the full marketing strategy from customer experience to technical development to launching it.
15 hours ago
Billionaire CEO Elon Musk Shares the Brutal Truth about Life as an Entrepreneur

Billionaire CEO Elon Musk Shares the Brutal Truth about Life as an Entrepreneur

“I would say I’ve had some pretty tough life experiences and Tesla’s probably responsible for two-thirds of all personal and professional pain combined, to give you a sense o
2 days ago
AT&T, Airbnb & UPS among firms to face Akamai’s global outage

AT&T, Airbnb & UPS among firms to face Akamai’s global outage

Global outage causes Akamai Technologies to re-think cyber securities.
4 days ago
GameStop undergoing complete makeover under new chief

GameStop undergoing complete makeover under new chief

GameStop is undergoing a complete revival under new CEO.
4 days ago
Hotel Industry in Japan Grappling with a Wave of Room Cancellations amidst ‘No-Fun’ Olympics

Hotel Industry in Japan Grappling with a Wave of Room Cancellations amidst ‘No-Fun’ Olympics

Hotel room cancellations face a one million challenge after Olympics face troubles in deciding 2020 sessions.
5 days ago
Tokyo Games organizing Committee head says cancellation of Olympics 2020 quite possible

Tokyo Games organizing Committee head says cancellation of Olympics 2020 quite possible

Tokyo Olympic Games 2021 face cancellation threat due to the rising number of Covid-19 cases, says organizing committee head.
5 days ago