Wal-Mart announces massive sale to compete with Amazon’s Prime Day on July 15

supermarket-507295_640 (1)The online price war is heating up. Wal-Mart is launching a massive sale that will take on Amazon’s annual Prime Day promising more discounts than Black Friday, the retailer announced Monday.

Amazon triggered the competition last week after it announced it would offer its Prime customers steep cuts on certain items on Wednesday, July 15, called Prime Day. Prime customers are those who pay a yearly $99 fee to gain access to some of the deals on the online site that offers free two-day shipping along with access to video streaming and music. According to Amazon the deals offered on Wednesday would be much bigger than its Black Friday offerings, which is in honor of the company’s 20th anniversary.

So Wal-Mart announced it would launch its own rival sale with more online discounts. The company is offering its special customer rollback prices on the same day — Wednesday, July 15 — and the deals are said to continue.

According to a Wal-Mart blog, the lower prices will cover items in categories like home, baby, toy and electronics bargains and the sale will last for 90 days. President and CEO of Walmart.com, Fernando Madeira said that the offerings will include more than 2,000 online exclusive deals. Wal-Mart also criticized Amazon for making its lower prices available only to its Prime members.

On Monday, Wal-Mart reduced the minimum order for free shipping. Customers can now order $35 worth of merchandise online, down from the previous requirement of $50. The deal will last for at least 30 days.

Amazon announced that July 15, Wednesday will include best deals, with new ones being offered as often as every ten minute. People will be able to shop Deals of the Day, thousands of Lightning Deals and would also be offered unlimited Free Two-Day Shipping, the retailer’s website explained.

Prime members can check out offers on electronics, video games, toys, movies, clothing, lawn and garden, patio, sports and outdoor products and many more, according to Amazon.

Not to be outdone, Wal-Mart also announced special deals including something called atomic deals, according to Maderia’s blog entry. However, neither of the retailers has announced specific sale prices on items yet.

The fight for retail domination has just escalated between Wal-Mart and Amazon.com. In May, Wal-Mart said it would begin testing a Prime-like service this summer, offering unlimited, free three-day shipping to customers for $50 a year.

Christy Gren
Christy Gren is an Industry Specialist Reporter at Industry Leaders Magazine she enjoys writing about Unicorns, Silicon Valley, Startups, Business Leaders and Innovators. Her articles provide an insight about the Power Players in the field of Technology, Auto, Manufacturing, and F&B.

Recent Posts

The chip shortage is a ‘short-term’ problems, says Elon Musk

The chip shortage is a ‘short-term’ problems, says Elon Musk

The CEO’s outlook is far more optimistic than other automotive industry leaders who believe it may last up to 2023-24.
1 day ago
Supply chain crisis bad news for automotive industry leaders

Supply chain crisis bad news for automotive industry leaders

The world’s biggest car companies are on track to lose production of 7.7 million vehicles in 2021. The forecast advices automakers on supply chain and other issues.
4 days ago
Scammers dupe Apple fans with free bitcoin lure

Scammers dupe Apple fans with free bitcoin lure

Savvy scammers used a fake event stream, a fake Apple website, and the promise of free bitcoin to lure fans into opening up their wallets.
5 days ago
Japan’s MUFG offloads Union Bank to U.S. Bancorp for $7.3 billion

Japan’s MUFG offloads Union Bank to U.S. Bancorp for $7.3 billion

The total amount of cash to be received as part of MUFG Union Bank’s sale to Bancorp is $7.3 billion (800 billion yen).
6 days ago
Evergrande: A black swan event that could spook markets

Evergrande: A black swan event that could spook markets

EverGrande is now known as the “world’s most indebted property developer” and serves as a symbol of corporate excess.
7 days ago
Moderna vaccine more effective than Pfizer, study says

Moderna vaccine more effective than Pfizer, study says

Moderna’s Covid-19 vaccine does a slightly better job of preventing coronavirus-related hospitalizations and emergency department visits.
1 week ago