More than 1,500 new cars hit the streets of Bangkok every day. That is double the number of cars just before some years. Predictably the traffic has dropped to under 15km/h and the average commute takes around 120 minutes a day. As a solution to this, Uber is launching UberMOTO in Bangkok that enables people to book a ride on a motorcycle at the push of a button.
The increasing number of cars causes congestion, which is bad for productivity in Bangkok and the ensuing pollution undermines everyone’s quality of life. It’s why Uber decided to launch the motorcycle-sharing service in Bangkok, which is the most affordable option available in the city for short trips.
In Bangkok, motorbike taxis are already a well-liked way to beat the city’s outrageous traffic and reach quicker to the destination. Previously, Uber had also launched two wheels for courier services, such as UberRush, but with UberMOTO, it is the first time that the company is using two wheels for helping passengers to commute. The new motorcycle-sharing service will be available on the existing Uber app, the base fare is 10THB ($0.30) and 0.85 THB ($0.025) per minute or 3.5THB ($0.10) per kilometer.
“The new service is specifically developed for cities in emerging markets with high congestion”, says Uber. So there seems a possibility of gradually extending this service to new cities and countries around the world. Additionally, it is easier to get a greater market for on-demand motorbikes even outside of Thailand.
Uber’s rival company Grab offers a similar service known as ‘GrabBike’ in Bangkok, Vietnam and Indonesia. Go-Jek is also popular in Indonesia with its 200,000 drivers and offers passengers, logistics and delivery services. Similar to Go-Jek, Uber can also eventually include logistics and delivery services.
During the launch phase, UberMOTO will be available in the Sathorn, Siam, and Silom areas. Ride from MRT Silom, MRT Lumpini, BTS Saladaeng, or BTS Chong Nonsi to your home or office. In coming weeks, Uber is expecting to expand its reach to more locations around Bangkok.
As part of the launch, Uber is partnering with the Thai Traffic Police and Head Awareness Club (HAC) to raise awareness about the importance of motorcycle safety and especially the role helmets play in saving lives. As part of this joint effort, Uber will be donating helmets to young students and adults with the help of Thai Traffic Police and HAC through various community outreach and education initiatives.