Story of Uber Rebranding
The ‘Everyone’s Private Driver’ just dropped ‘U’ from its popular Uber logo.
If you are among those millions of Uber users across the world, you might have noticed the change already. Now try to familiarize yourself with the latest Uber rebranding initiative, in the dimness of a post-bar search for a ride, this sudden change may easily slip out of your mind.
As usual, the big variations regarding a brand image are always made a subject to laugh by others. Also, the most daring variations are targeted the most, by laughing at it and claiming it to be no better than a drawing made by a five-year-old.
Take the issue of new Uber Logo Design for instance. The sarcastic and funny quips that public came up with for criticizing the change will make you laugh. Many people on Twitter displayed their hilarious reactions. Have a look at these few.
Dear Uber: I fixed your new logo for you. pic.twitter.com/v8LG5UYEnd
— Joshua Topolsky (@joshuatopolsky) February 3, 2016
Uber changing its app logo to this. Dropping what must be the most recognisable U on the planet. Madness? pic.twitter.com/rtBcg1UNpz
— Dave Lee (@DaveLeeBBC) February 2, 2016
— Uber (@Uber) February 2, 2016
Uber has taken a major step by ditching its ‘U’. The Uber ‘U’ was the icon, which used to reassure you about the Uber ride and now it’s gone. The Unicorns of Silicon Valley stay away from introducing a huge rebranding by changing the initial aspect of their title in the logo.
Imagine Facebook with its new F, Google with its brand new G, or better Twitter with a brand new breed of a bird as its icon. Sounds horrific, isn’t it? This is the reason why CEO's of the tech giants dare stray from such variations, but Uber, well it is unlike others. The ride-sharing company is known for bringing disruption in the economy, and now it’s the turn of bringing disruption in the initials of logo rule.
Let’s not hold too much of contradictions on whether the decision of rebranding is a better call by Uber-Chief Travis Kalanick or not. Most probably, people will get used to the idea of the new look and the current subject of debate will be soon out of sight, out of mind.
Let’s face a strong fact, with the gigantic amount of marketing resources, Uber could possibly make its logo an image of blood-sucking Dracula and still make an enormous success in return.
Uber Rebranding: Let’s Talk About the Latest Uber Logo Design
Uber Inc, on Tuesday, unveiled its latest logo, leaving the vocal part of the people on the Internet slightly befuddled.
The extremely popular and controversial ride-sharing company ditched its old, familiar monochrome stylized initial ‘U’, and replaced it with a logo that resembles a stylized brown doughnut, or a Pac Man’s X-ray, or maybe a Death Star.
Uber Co-founder and CEO Travis Kalanick was personally involved with the entire process of logo redesigning. He addressed the small square as a ‘bit’ that represents technology, which surrounding by a circle that represents ‘an Atom’.
The background color effect of the logo will vary on the basis of region, incorporating a bright and warm palette rather than old, cold, and distant look.
Uber CEO explains that the effort of rebranding is an attempt to precisely reflect how their company worth $62 billion has evolved and expanded past being a simple ride-hailing application.
The ride-hailing company is no longer available only for people, instead, it has started moving goods and food items. The service is not just a piece of technology, but a whole new world of technology, which moves cities and citizens.
— Uber (@Uber) February 2, 2016
In a blog post, Mr. Kalanick wrote, "The old Uber was black and white, somewhat distant and cold. In Mexico, we were inspired by Mexican pink and the patterns in the local tiles; in Ireland, from the Georgian architecture and the lush greens; and in Nigeria, from the Ankara, which came up again and again because of its bright colours and beautiful geometric patterns."
Uber Rebranding: Ride-Hailing Company Has Something to Say for Uber Logo Design
The company backs the latest updated version of the design by saying that it reflects the transformation from where they have been to where they are headed. According to them, the Uber, which we have known so far, is not changing, only their brand is catching up with who they already are.
Uber is taking a leap towards rebranding itself in an individual design for 65 countries, with customized patterns, colours, photos, and illustrations. The main motive behind the rebranding is introducing more flexibility.
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