Retail shopping has its own charm as you can try the apparel you wish to buy and get the delivery immediately. Despite this, online shopping is trending these days as people feel more comfortable buying clothes on a digital screen and believe that it is convenient to do so. Instead of twirling in front of the trial room mirror, the customer now tries the apparel in a virtual trial room. A clothing brand based in the country of Japan has decided to bring both these shopping experiences together. This brand known as Uniqlo will soon introduce this kind of amalgamation to the cities of U.S. The company aims to sell trendy apparel through the medium of vending machines.
If you have ever been to Japan, then you would have noticed that not only the malls but even streets have vending machines. And the best part is that these vending machines don’t just sell soda or junk food. These machines have almost everything one can ever imagine to fit into them. Right from noodles to fish baits to Buddhist amulets, everything is sold through vending machines. This proves to be beneficial especially in the rural areas as it is a form of round-the-clock retail. Vending machines have become Japan’s identity as it has the highest per capita of these machines in the entire world. The Japanese tourism stated that the country has around 5.52 million machines in 2016. Uniqlo has decided to take this concept to the U.S. to sell its apparel.
Uniqlo apparel at the touch of a button
This isn’t the first venture by Uniqlo in the American apparel market. The clothing brand had earlier launched itself in the company but was not satisfied with the response. It can be said to be successful in the metro cities but it failed to impress the people of the suburbs. This is why the Japanese company has come up with a more appealing way to increase their sales in the country. The brand is mainly popular for the trendy clothesline it offers at comparatively inexpensive prices.
Uniqlo has planned to first begin with setting up ten vending machines in malls and at airports in the U.S. They will be places in cities like Houston and New York. These machines will mainly offer lightweight jackets and heat-retaining shirts for immediate use in case of bad weather. As it will not have a trial room, the customer can try it at home and return it to the company by mail or walk into the store in case there is a problem. The rest of the specifics of the machine are similar to that of any regular vending machine.