Christmas is a time of traditions; it is a time of giving gifts, family dinners, and some sentimental songs. It is time for change – new year, new goals, new resolutions, and of course new ways of Christmas marketing. Christmas is the best time to gain new customers and to show existing customers how much you appreciate their loyalty. Customers have a huge list of choices as the competition in the market is really stiff during these holidays. You will require creative and really different marketing strategies to stand out.
When it comes to Christmas marketing, majority of companies think only in terms of sales and to increase sales, they offer their products or services at discount. Such approach will attract customers only for short-term, and customers will switch the brand as soon as they find a better offer from the competitor. The key is to attract customers and leave a memorable impression on their minds.
Traditional marketing strategies tend to work for many companies, but if you want to get noticed and gain customer loyalty that will last throughout the year, you will require a marketing campaign that will grab everyone’s attention and will establish customer loyalty.
Here are some tips to help you get there.
WestJet sets an example of how you can reward your customers. Passengers in their plane were asked what they wanted for Christmas and as the plane landed to its destination, each passenger was given the gift that they really wanted for Christmas along with their luggage. WestJet recorded the video of the whole promotional stunt and uploaded it on twitter and YouTube. The video went viral with more than 27 million views and they established customer loyalty by showing how much they value their customers.
You really don’t require a high budget to make your customers feel special. Instead of sending those preprinted Christmas cards to your customers, invest some time in making handcrafted personalized cards. You will notice the difference in customer loyalty through the sales.
Get some posters and stickers ready before Christmas and decorate downtown by replacing inanimate objects with characters from the North Pole. You can include elves, reindeer, or Santa himself. Replace park benches with sleighs, light poles with candy canes, and soda machines with snowmen. Make sure that your company’s logo and name is branded all over the place. If you are creative enough, you will surely get noticed.
Sack the Santa
Get a Santa, I mean have someone who can dress up as Santa and carry a sack full of goodies from your business. Let the Santa traverse the whole town, through shopping district park, malls or wherever you may find potential customers. Hang flier all over the town informing that if anyone can get the sack from Santa, they can keep the all the goodies that are in the sack. Record everything and make a video, or you can get a reporter to cover all the activity to get some free publicity. To avoid any injury, you can keep a notice on the flier that Santa will be setting his sack down from time to time and that is the time when the sack is to be stolen. You can place your brand name and logo on Santa’s sack and get noticed by your target customers.
Simply provide gift vouchers
If you want to directly reward your customer instead of doing some promotional stunts, you can simply give them gift vouchers to shop your products. According to research, more than 61% of gift card holders spend more than the value of the gift card.
Or you can also use the concept of endowed progress. Endowed progress means: If people observe that they have already made some progress towards the goal, they are more likely to take actions to complete it. Let us discuss an example of such concept. If you provide an offer of Buy 5 and get 1 free to a customer, with 2 stamps marked, they will buy the remaining products to get a free one than if they are offered Buy 3 and get 1 free with no stamps marked.
It is also important to follow up with the customers who have already bought your product or service on this Christmas. After all customer satisfaction is necessary to build loyalty and to bring repeat business.
What are your plans for Christmas marketing campaign? If you haven’t planned yet, above mentioned strategies may surely help you get more loyal customers and create a lasting impression in their minds.