Tis’ the season for Snapchat Discover!

Brit + Co

Image Courtesy: Brit + Co

Snapchat Discover surprised the users by its latest seasonal offering. Millennials, more so than ever, are looking forward to social media for their regular dose of creative inspiration and trending news. Whether you skim through Instagram posts before walking out of bed or scroll Pinterest boards during your work schedule, everything that you wish to know is always available right at your fingertips. A startup company Brit + Co has made its debut on Snapchat Channel as a ‘Pop-up’. During the month of December, for two weeks, the media startup will be sharing all colorful, holiday-related, and creative contents regarding crafts, festive DIY projects, Christmas jingles, and baking on Snapchat Discover. This will be the first ever Snapchat’s holiday channel.

Snapchat Brit + Co

Image Courtesy: Brit + Co

Each and every daily edition will comprise of a variety of DIY themes. The Snapchat Channel icon will also change every day, keeping up with the theme. While almost all the content will be similar to the videos and projects that are maker-oriented on the official website of the company. The channel will also promote shop of Brit + Co, which sells DIY kits, gifts, and classes.

Founder and CEO of Brit + Co, Brit Morin said that Snapchat Discover is an experiment, “We care much more about engagement than we do about overall reach, a lot of people look at Snapchat and just see big numbers of users but we’re most excited about engagement.

Today, Brit Morin’s company unveiled their channel becoming the first ever publisher to create a channel based on holiday-theme for a social network. Everything readers of the DIY website have come to love about it will be available now in a fun and snackable experience over a mobile. Targeted at a millennial audience and teen, the content on the DIY website delivers an inspiring and fresh take on enjoying with creativity, style, and humor. The ad experiences and content are uniquely designed with engaging and shareable illustrations, vignettes, and videos for Snapchat Discover.

Brit + Co

Image Courtesy: Brit + Co

Google also came forward and has partnered with the DIY Company on the effort, and the tech behemoth has made 17 advertisements for the channel. Every ad will highlight the Google app and will revolve around queries, which Google describes as very common nowadays, for example, “What is a persimmon?” or “how to make a cupcake?

Although the company, currently has no plans to stick around Snapchat Channel after the holiday season ends, but they will definitely consider it as an opportunity in the near future.

So the holiday fun has just started! As soon as you recover from your long term turkey coma, grab your mobile and open Snapchat. What can you possibly expect? How about fetching a genius hack for those leftovers from Thanksgiving into burgers and pizza? How about few tips for picking out your favorite Christmas tree?

Avatar
Carrie Ann
Carrie Ann is Editor-in-Chief at Industry Leaders Magazine, based in Las Vegas. Carrie covers technology, trends, marketing, brands, productivity, and leadership. When she isn’t writing she prefers reading. She loves reading books and articles on business, economics, corporate law, luxury products, artificial intelligence, and latest technology. She’s keen on political discussions and shares an undying passion for gadgets. Follow Carrie Ann on Twitter, Facebook

Recent Posts

Honda to Sell Limited Level 3 Autonomous Driving Legend Sedan

Honda to Sell Limited Level 3 Autonomous Driving Legend Sedan

Honda Motor Co Ltd plans to sell 100 of its flagship Legend sedan packed with its Sensing Elite autonomous driving features with level 3 aut...
6 hours ago
U.S. Airline Industry Desperate for Next Round of Stimulus

U.S. Airline Industry Desperate for Next Round of Stimulus

Another $15 billion in bailout funds is being considered for the hard-pressed U.S. airline industry by the US Congress, bringing a much-need...
7 hours ago
Self-Driving Cars: Meet the Industry Leaders & Laggards

Self-Driving Cars: Meet the Industry Leaders & Laggards

Much like the flying car, the self-driving car has appeared frequently in sci-fi movies and TV shows. Who could forget Bruce Wayne’s favor...
1 day ago
EU’s Data Protection act inadequate to meet new world tech need, says policy drafter

EU’s Data Protection act inadequate to meet new world tech need, says policy drafter

Europe’s data protection laws under the General Data Protection Regulation need to be revised to meet the post-pandemic world’s ...
1 day ago
Volvo Cars’ path to an all-electric future just got bigger, bolder and better

Volvo Cars’ path to an all-electric future just got bigger, bolder and better

Volvo Cars will stop producing gas and diesel cars over the next 9 years, replacing the fleet with all-electric cars. ...
2 days ago
Gamestop Share Volatility May Return With Russell Index Readjustment

Gamestop Share Volatility May Return With Russell Index Readjustment

The addition or deletion of stocks to stock market indexes can lead to havoc in the trading world. There is speculation about the GameStop s...
2 days ago