This is real: Amazon Granted Patent for taking Photographs against White Background!
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In one of the most bizarre patent news that comes straight from the US Patent and Trademark Office recently - Amazon has now been granted a patent for photographing people and products against a white background.

Seamless White Background Photography

Seamless White Background Photography

Currently debates are going on whether the patent will cause any serious disruptions in the world of photography or not. There’s another debate that is going on for a while, the unwariness of the US patent system, which makes it quite easy for people to gain legal claim.

The patent issued by the US Patent and Trademark Office, details a specific arrangement shown in the illustration below, letting the e-commerce giant gain legal monopoly against use of white background while taking photographs. According the company, in the patent titled ‘Studio Arrangement’ the new white background using a specific arrangement of lights and camera will help them produce aesthetically enjoyable images!

Amazon Patent Illustration

Amazon Patent Illustration

According to the document which goes on to offering technical details, "A front light source aimed at a background, an image capture position located between the background and the front light source, an elevated platform positioned between the image capture position and the background, and at least one rear light source positioned between the elevated platform and the background."

It further does on to describe use of table citing "A subject can be photographed and/or filmed on the elevated platform to achieve a desired effect of a substantially seamless background where a rear edge of the elevated platform is imperceptible to an image capture device positioned at the image capture position."

Amazons explains that arrangement will help them reduce time by achieving an assortment of photographic effects without putting in plenty of efforts. The process will enable their photographer, to achieve a certain effect without putting efforts in any sort of image manipulation particularly related to the subject, camera, lighting and background. The patent further details on the specific work-flow process behind achieving the look.

Author
Christy Gren is an Industry Specialist Reporter at Industry Leaders Magazine; she enjoys writing about Unicorns, Silicon Valley, Startups, and Business leaders and innovators. Her articles provide an insight about the Power Players in the field of Technology, Auto, Manufacturing, and F&B. Follow Christy Gren on Twitter, Facebook & Google.

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