The Check and Mate between Burger King and McDonalds

 

In-N-Out_Burger_cheeseburgers

 

Good Morning McDonald’s. We come in peace. We’d like to propose a one-off collaboration between Burger King and McDonald’s to create something special–something that gets the world talking about Peace Day. The McWhopper.”

The shrewd and astute public of Burger King produced full-page advertisements in Chicago Tribune and The New York Times, posting McDonald’s an open letter. The letter further proposed the two biggest fast food mammoths to unite and blend the best of Big Mac and the Whopper, in order to make an ultimate burger for resembling the peace. Burger King proffered setting up a store in Atlanta on the temporary basis that will be halfway between Burger King’s headquarters in Miami and McDonald’s HQ in Chicago, for the eve of Peace Day on September 21. The entire amount collected on Peace Day will be donated in order to support a cause.

The advertisement was indeed fun and foxy, challenging the opponent company to ‘break the ice’ between the two major known arch- rivals. Pure brilliance is poured in the content.

The strategy definitely proved fruitful to Burger King as the effort led by the company helped in grabbing eyeballs from various big media outlets. It has been able to rake in million dollars’ buzz. If McDonald’s accedes, the ongoing limelight and followers will all bow down in the favor of Burger King. Whereas, if the McDonald’s decline the offer, they might end up looking all grumpy and backward. Well, this all in the name of peace and love offering, isn’t it?

This is what they call Knight Fork strategy, on the battleground of Chess. The Knight has all powers to attend multiple blocks of squares at once and if the opponent attacks two of simultaneously to two of your position pieces than any move you make will be the trouble, maker. It is the total lose situation here. Burger King has taken over McD so badly that any move they will take might end up making them look foolish.

Checkmate? McD’s CEO, Steve Easterbrook remained out of touch and wrote back to decline the challenge.

With the Peace Day approaching nearer, Burger King has tied up McDonald’s in such a situation that it does not have the time to take back the jibe on the opponent or formulate a reply for the full-frontal public assault.

Now and then, even if McD is capitulated to the public demands in order to team up with the Burger King, there might probably be no time left for these two giants to negotiate their terms of collaboration.

Well, the “BE YOUR WAY” fast food chain has no plans for the setback! It has opened up the challenge to four different competitors including the Denny’s as they all are playing all along. Burger King is living all the fame through a huge brand lift, while McDonalds lies down in a deserted corner “LOVIN” and licking its wounds.

Now that is a “Gotcha” situation and can be regarded as the shrewd business and stronger marketing strategy! Isn’t it? Rubbing some salt over the wound? Probably not.

Christy Gren
Christy Gren is an Industry Specialist Reporter at Industry Leaders Magazine she enjoys writing about Unicorns, Silicon Valley, Startups, Business Leaders and Innovators. Her articles provide an insight about the Power Players in the field of Technology, Auto, Manufacturing, and F&B.

Recent Posts

Some Microsoft employees stayed at data centers during Pandemic to keep all systems going

Some Microsoft employees stayed at data centers during Pandemic to keep all systems going

The Covid-19 pandemic ravaging the world for more than a year has forced companies and organizations to find viable solutions to keep the business going. Most found a solution in w
10 hours ago
Meme stocks frenzy and 3 companies to follow

Meme stocks frenzy and 3 companies to follow

The doom and gloom about the stock market that has been predicted since the pandemic started has abated somewhat with the resilience shown by investors (helped by low-interest rate
11 hours ago
US Space Force allows repurposed SpaceX rocket to launch GPS satellite

US Space Force allows repurposed SpaceX rocket to launch GPS satellite

A GPS navigation satellite built by Lockheed Martin is set to ride a reused SpaceX booster on a launch from Cape Canaveral, Florida, Thursday. It will be the first time a military
19 hours ago
Disney boss says 40 pc ad revenue went to streaming sites, no plans of ad supported Disney+

Disney boss says 40 pc ad revenue went to streaming sites, no plans of ad supported Disney+

Walt Disney CEO Bob Chapel says the company’s advertising revenue for the upcoming fall television season was strong and went up by “double-digits” compared to 2019.
2 days ago
BlackRock ETFs breach $3 trillion mark in May

BlackRock ETFs breach $3 trillion mark in May

BlackRocks’ exchange-traded fund crossed $3 trillion for the first time in May, in sync with the ETF industry’s race to an all-time high of $9 trillion.
3 days ago
Flagship Pioneering, investor in Moderna raises $3.4 billion funds

Flagship Pioneering, investor in Moderna raises $3.4 billion funds

Flagship Pioneering, the bioplatform company, and the venture capital investor in Moderna, today announced that it had raised additional funding of $2.23 billion, which brings its
4 days ago