Telecom Giant Altice Acquires Teads for $308 million

The telecom giant Altice announced today that it has finalized the decision to acquire the video ad tech startup Teads. The value of the Altice Teads deal is worth $308 million. This isn’t the first time when an ad tech startup became a division of a telecom. Altice acquires Teads as the repositories of verified subscriber data can prove to be useful to advertisers as they can target certain segments of people through their online ads. It also gives an estimate about if these ads have served the purpose and provided effective outcomes or not.

Founded in 2011, Teads is a French ad tech company which claims to be the best video advertising marketplace across the globe. It has an audience of over 1.2 billion unique visitors out of which 720 million are through mobile. The company witnessed growth in terms of revenue in 2016 which increased by 44 percent to $202.6 million. It provides services to make video ads which pop up amidst the page content as the user scrolls through it. Whereas Altice is a Netherlands-based telecom company founded by Patrick Drahi in 2001. It provides a wide range of media and telecom services. It is mainly popular as the owner of SFR, which is one of the largest internet and wireless providers of France.

Altice acquires Teads

The Altice Teads deal will take place by the middle of the year.

Data on how Altice acquires Teads

The founder and chairman of Teads, Pierre Chappaz confirmed the news of the Altice Teads deal in a statement. He said that the company is excited to become a part of the Altice team which is internationally renowned. He also added that the main motto of the startup is to offer its clients superior advertising solutions. These solutions rely on technological innovation along with measurable performance. The details of the deal suggest that Altice acquires Teads on a cash and debt-free basis. The Dutch telecom will pay 75 percent of the predetermined purchase price when the deal closes. The rest of the 25 percent will depend on the earnout clauses which both the companies refused to disclose.

This deal will supposedly close by the middle of this year. Altice acquires Teads as a part of its convergence strategy which will help it become a global provider of content, telecom, and advertising. The company hopes that through this business acquisition, it can grow its advertising platform. This will help it in monetizing its content businesses and telecoms access in a more efficient manner. Teads executive chairman Chappaz and CEO Bertrand Quesada will lead the business despite the acquisition. Chappaz will also join the management board of Altice.

Carrie Ann
Carrie Ann is Editor-in-Chief at Industry Leaders Magazine, based in Las Vegas. Carrie covers technology, trends, marketing, brands, productivity, and leadership. When she isn’t writing she prefers reading. She loves reading books and articles on business, economics, corporate law, luxury products, artificial intelligence, and latest technology. She’s keen on political discussions and shares an undying passion for gadgets. Follow Carrie Ann on Twitter, Facebook

Recent Posts

Ikea and Rockefeller Foundations to raise $10 billion for renewable energy projects in poor countries

Ikea and Rockefeller Foundations to raise $10 billion for renewable energy projects in poor countries

The Ikea and Rockefeller foundations are jointly launching a $10 billion fund to promote small-scale renewable power projects in developing nations. Both
9 hours ago
EC initiates another probe into Google’s adtech practices

EC initiates another probe into Google’s adtech practices

EU antitrust regulators are planning a formal investigation into Google’s digital advertising practices by the end of this year. Google is already facing unprecedented regulatory
17 hours ago
Some Microsoft employees stayed at data centers during Pandemic to keep all systems going

Some Microsoft employees stayed at data centers during Pandemic to keep all systems going

The Covid-19 pandemic ravaging the world for more than a year has forced companies and organizations to find viable solutions to keep the business going. Most found a solution in w
1 day ago
Meme stocks frenzy and 3 companies to follow

Meme stocks frenzy and 3 companies to follow

The doom and gloom about the stock market that has been predicted since the pandemic started has abated somewhat with the resilience shown by investors (helped by low-interest rate
1 day ago
US Space Force allows repurposed SpaceX rocket to launch GPS satellite

US Space Force allows repurposed SpaceX rocket to launch GPS satellite

A GPS navigation satellite built by Lockheed Martin is set to ride a reused SpaceX booster on a launch from Cape Canaveral, Florida, Thursday. It will be the first time a military
3 days ago
Disney boss says 40 pc ad revenue went to streaming sites, no plans of ad supported Disney+

Disney boss says 40 pc ad revenue went to streaming sites, no plans of ad supported Disney+

Walt Disney CEO Bob Chapel says the company’s advertising revenue for the upcoming fall television season was strong and went up by “double-digits” compared to 2019.
5 days ago