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Teenage clothing emporium Forever 21 goes bust
The struggling fashion retail giant Forever21 announced on Sunday night it is filing for Chapter 11 bankruptcy protection.
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Forever21 announced on Sunday it would close 350 of its stores and cease operations in 40 countries.

Linda Chang, the companyโ€™s executive vice president, said in a statement that filing for Chapter 11 bankruptcy protection โ€œwas an important and necessary step to secure the future of our Company, which will enable us to reorganize our business and reposition Forever 21.โ€

The retailer said it would focus on maximizing the value of its US stores and close most of its international locations. The restructuring would allow Forever21 to focus on the profitable part of its operations.

Forever21

Chang, whose parents Do Won Chang and Jin Sook founded the company in 1984 after immigrating to the United States from South Korea, said in an interview with NYT that Forever21 fell victim to its own rapid and aggressive expansion. The privately-owned company employs 30,000 people and has annual sales of $4 billion.

Forever21 plans to close most of its stores in Asia and Europe. However, it does not expect the restructuring to affect its stores in major markets in the United States and Latin America.

Forever21 headquarters

Last week, the retailer announced it would exit Japan and close all 14 stores by the end of October.

The companyโ€™s Canadian subsidiary has also filed for bankruptcy and it plans to close 44 stores in the country.

Forever21 lists both assets and liabilities in the range of $1 billion to $10 billion, according to a court filing in the US bankruptcy court for the district of Delaware.

Forever21 joins Diesel USA and Barneys New York in a growing list of retailers filing for Chapter 11 bankruptcy protection amid the ascendency of online shopping that has cut traffic to brick and mortar stores.

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