Target Launches Image Recognition Shopping App Aimed At Boosting Sales

Target, which is the second largest discount retailers in U.S., said the app will be available to shoppers starting this month

Target, which is the second largest discount retailers in U.S., said the app will be available to shoppers starting this month

Now shopping for products will only be a photo away, thanks to image-recognition technology. In its latest effort to boost sales, Target Corp has introduced a new app that allows shoppers to buy items by simply scanning magazine ads using their smartphones.

Target, which is the second largest discount retailers in U.S., said the app will be available to shoppers starting this month. The app which is aptly called “In a Snap” allows shoppers to purchase Target products straight from the pages of magazines and Target catalogs without scanning codes, searching online or entering links, making the shopping experience extremely simple.

The “In a Snap” app uses the latest image recognition technology to recognize images for Target’s Room Essentials products published in their home decor magazines including Architecture and Real Simple. However, the app is still in its testing phase and is limited to just scanning magazine ads. A user can simply scan an image and when the app recognizes the image, the item gets added to the Target shopping cart for potential purchase.

Most mobile phones and apps already have the capability to scan QSR codes, UPC symbols and other barcodes, but an app that consistently recognizes pictures and physical objects has proven more difficult.

The “In a Snap” app uses the smartphone’s camera to click a picture of the product and displays relevant pricing and information. The company worked with its Rapid Accelerated Development (RAD) technology team in the development of the app. After researching its app for nearly a year, the team took about two months to build the app.

With this new move Target is anticipating competition from Amazon and other retailers. Amazon is launching Firefly service alongside Fire smartphone this week, which the company claims recognizes 100 million items. Amazon’s existing iOS app has a similar service called Flow that allows users to scan grocery labels, barcodes, books and DVDs.

“It’s easy for technology to wow us, but it only matters as much as it is useful to the consumer,” ComScore vice president of marketing and insight Andrew Lipsman said in a statement. “There are plenty of examples of really cool technology, but if it doesn’t become engrained in regular behaviour, it is not going to represent a sea change in e-commerce.”

This would be Target’s latest mobile pilot program that the company has run in the past year as part of its efforts to boost mobile sales from traditional media.

 

Anna Domanska
Anna Domanska is an Industry Leaders Magazine author possessing wide-range of knowledge for Business News. She is an avid reader and writer of Business and CEO Magazines and a rigorous follower of Business Leaders.

Leave a Reply

Your email address will not be published.

Recent Posts

Juul Products Banned – Will The FDA Win The Battle?

Juul Products Banned – Will The FDA Win The Battle?

In a written statement, FDA Commissioner Robert M. Califf stated, “Today’s action is further progress on the FDA’s commitment to ensuring that all e-cigarette and electronic
3 days ago
The Mark Cuban Cost Plus Drug Company Takes on Big Pharmas

The Mark Cuban Cost Plus Drug Company Takes on Big Pharmas

Commonly used generic drugs are available at a 15% markup, plus a $3 dispensing fee and $5 shipping fee. In an interview with PBS News, Cuban told the host that the Mark Cuban phar
3 days ago
The Brookfield Global Transition Fund Promises Net Zero Returns

The Brookfield Global Transition Fund Promises Net Zero Returns

According to a written statement issued by the company, they have already deployed $2.5 billion to fund decarbonization technologies in the US, the UK, Germany, and North America.
3 days ago
Network Configuration Error Causes Cloudflare Outage Across 19 Locations

Network Configuration Error Causes Cloudflare Outage Across 19 Locations

The Cloudflare outage was most problematic for users of Cloudflare’s DNS lookup service. “Customers attempting to reach Cloudflare sites in impacted regions will observe 50
4 days ago
Tesla Employee Lawsuit Alleges Violation of Federal Law Amidst Layoffs

Tesla Employee Lawsuit Alleges Violation of Federal Law Amidst Layoffs

Tesla laying off employees has impacted workers across divisions from human resources to engineering. The plaintiffs are seeking 60 days of compensation and benefits for all those
5 days ago
Nasdaq’s Opening Bell Ushers in a Metaverse Moment for Women

Nasdaq’s Opening Bell Ushers in a Metaverse Moment for Women

Back in 2020, she wrote a feature for Forbes, where she confidently penned that a new era will herald all good things metaverse, she asserted that it “will unleash amazing creati
5 days ago