, The app gap: Windows Phone Achilles’ heel
Even though Windows Phone 8 is already the third most popular smartphone ecosystem worldwide and has beaten out BlackBerry, Microsoft is still miles away from Google and Apple gadgets’ popularity. One of the reasons behind this phenomenon is the limited app selection in Microsoft’s mobile store. Yes, it is as fact that the Windows Phone app catalogue has recently been growing; nevertheless, it still appears to be quite petite in contrast to its competitors’ offer.
