Love is in the air as Valentine’s Day is getting closer, it is just one day and the big craziness will start. Retailers are gearing up heavily for Valentine’s Day as it means more business for them. Indeed, flowers, chocolates and jewelry sells like hot cakes. The National Retail Federation estimated that Valentine’s Day spending would amount to about $18.6 billion in 2013. Certainly, some of florists and boutiques will see sales going crazy on the 14th of February, but there will be companies which will not see surprising increases in their results.