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soft drinks market in India

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And here we go again. The rivalry between Coca-Cola and PepsiCo seems to be endless and India is a new battlefield of the two soft-drink giants as PepsiCo Inc. will sponsor the Indian Premier League which is due to start on the 3rd of April. The move is aimed at winning a bigger market share in the fast growing India and the sponsorship of the cricket tournament is expected to help in that as the game is almost a religion in the South Asian country. PepsiCo Inc. reposes hope in the title sponsorship for five years staring in 2013.

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