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Random House and Penguin

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Two giant book publishers, Bertelsmann SE & Co. and Pearson Plc are negotiating a possible merger of their two publishing divisions, Random House and Penguin, respectively. A merged entity would be designed to get back leadership of the industry from the technology interlopers, including Amazon.com Inc. The Penguin and Random House merger would be, certainly, a strong response of book publishers to the current strategic challenges which they face.

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