Pepsi to market P1 smartphones and accessories in China, to hit market on October 20

Pepsi to market P1 smartphones and accessories in China, to hit market on October 20

By Christy Gren - Oct 13, 2015

It was rumoured earlier that soft drink maker PepsiCo is working on a Pepsi Android smartphone in China. However, the beverage giant confirmed it has no plans to enter the mobile p

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Pepsi to officially sponsor NBA, replacing Coke after 28 years

Pepsi to officially sponsor NBA, replacing Coke after 28 years

By Carrie Ann - Apr 14, 2015

On Monday, Pepsi announced that it had signed a multi-year, North American partnership deal with the National Basketball Association, replacing Coca-Cola in the process, which held

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Marketers of sugary drinks still aggressively target U.S. children, report finds

Marketers of sugary drinks still aggressively target U.S. children, report finds

By Carrie Ann - Nov 21, 2014

Even though Beverage companies like Coca-Cola and PepsiCo have pledged to advertise less to children, they still continued to remain a key target for marketers through various oth

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Coconut Water: The Lastest Thing from the Beverage Industry

Coconut Water: The Lastest Thing from the Beverage Industry

By Carrie Ann - Dec 28, 2011

Coconut water is the latest trend from the beverage industry, hitting store shelves all over the world and roping in consumers through fruity flavors and touted health benefits.

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