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New Iphone 5S

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The new iPhone software which aimed at dramatically changing the phone’s look and feel hit the market on Wednesday. Apple’s spread out across the globe will now be able to download the company’s new iOS7 system which features a design overhaul aimed at making the screen appear bigger and sharper.

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Apple Inc. introduced a pair of new iPhones, including a cheaper plastic version in bright colours and an updated high-end device with a fingerprint scanner. The new devices, which were unveiled by Apple chief executive Tim Cook at the company’s headquarters in Cupertino, California is seen as a strategy shift to reach a broader range of customers around the world.

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