Samsung did not see it coming, but Morola’s low-priced smartphone Moto G is becoming a threatening rival due to its accessible $199 price. According to a recent analysis, the fact that the Google-owned company is keeping its profit margins at the bottom could put significant pressure on the smartphone market leaders.
Motorola has released its new low-cost smartphone Moto G ahead of schedule and just in time for Thanksgiving Day holiday. The handset producer owned by Google had previously announced the device’s launch until 2014, but marketing timing always tends to have the last word in a decision like this.
Smartphones have currently surpassed the traditional cellphone demand in the United States and since Apple and Samsumg are the companies which make most profits in the worldwide smartphone market, the manufacturers of cheap smartphones are forced to look for emerging markets where the new high-end devices are not that popular. This is the case of Motorola Mobility, the handset producer owned by Google, which is still trying to find its niche with the help of its new product: Moto G.