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Goldiebox Toys

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The idea behind GoldieBlox Inc., was simple – to inspire a generation of Female Engineers. By shifting toys from the gender biased segregation and thus, encouraging young girls to develop spatial skills that are elemental to STEM fields. It’s quite questionable that with aisles gorged with pink and purple dolls-dollhouses, girls are naturally pushed towards the gateway of tinkering toys at a very young age.

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