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GM wants to conquer China with Cadillac brand
As General Motors Co. has more and more ambitious goals and it simply wants to have it all, it has decided to boost the number of Cadillac dealerships in China by approximately 25 percent. The announced plans are aimed at boosting GM’s popularity in the China’s luxury car market which is dominated by Germany’s luxury carmakers, including Volkswagen AG and its Audi brand.Volkswagen AG and its Audi brand.
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Ferguson Was Named Cadillac Global Brand Chief by GM
General Motors Co., the largest U.S. carmaker, named Robert Ferguson Cadillac global chief. Dan Akerson, chief executive officer at General Motors Co., believes that Robert Ferguson will improve sales of Cadillac, acting as vice president of global public policy. Cadillac, the 110-year-old brand, has been facing many challenges in the market.
