The big day has come. On the 21st of May, Microsoft Corp. is due to present its Xbox 720 game console as the tech giant aims to win a bigger market share in the gaming market. The new Xbox 720 game console is expected to help the company strengthen its position in the market which has been dented by the emergence and growing popularity of mobile devices. But the fact is that Microsoft Corp. will witness also stronger competition from Sony Corp. which is due to launch its new PlayStation 4 in June. The competition gets tougher not only in the computer gaming industry, it gets tougher in the console market as well.