, Heineken Beer to Use Dos Equis to Boost U.S Sales
Heineken’s flagship beer has lost U.S. market share to the likes of Belgium’s Stella Artois over the last five years, and is using Dos Equis, which Heineken acquired in 2010, as way to boost that market share once more. Sales of Dos Equis beer rose 17 percent for the quarter ending in October 2011, compared with Heineken’s 1-percent sales decline and industry wide declines of about 2 percent.
