Online Advertising will Account for More than 50% of Global Ad Spending in 2021
Zenith’s Advertising Expenditure Forecast reveals that internet advertising will account for 52 percent of the global ad spending in 2021 – a 5 percent increase from the 47 per
Is Digital Age Burying the Advertising Industry?
On May 12 at the 4A’s annual conference in 1994, Ed Artzt, the CEO of Procter & Gamble, America’s biggest advertiser, delivered a sensational speech that is still buzzing i
