Online Advertising will Account for More than 50% of Global Ad Spending in 2021

Online Advertising will Account for More than 50% of Global Ad Spending in 2021

By Christy Gren - Jul 10, 2019

Zenith’s Advertising Expenditure Forecast reveals that internet advertising will account for 52 percent of the global ad spending in 2021 – a 5 percent increase from the 47 per

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Is Digital Age Burying the Advertising Industry?

Is Digital Age Burying the Advertising Industry?

By Anna Domanska - Oct 22, 2014

On May 12 at the 4A’s annual conference in 1994, Ed Artzt, the CEO of Procter & Gamble, America’s biggest advertiser, delivered a sensational speech that is still buzzing i

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