Coca-Cola Breaks 130-Year-Old Tradition to Increase Profits
In the journey of 130 years, Coca-Cola has established panoply of ‘non-alcoholic still and sparkling beverages‘ across the world. The company’s product mix has widely
Apple and Google lead Interbrand list as the world’s top two most valuable brands
Interbrand, a global brand consultancy, released its annual Best Global Brands report on Monday, with Apple and Google clinging to the top two spots for the third year running. T
Coca-Cola creates National Product Supply System in the US to cut manufacturing cost
The Coca-Cola Company took another significant initiative by building a robust and more streamlined production system in its flagship market. The company has announced the formatio
Coca-Cola Company Invests In Organic Juice Maker Suja Life
Coca-Cola Co. announced Wednesday it acquired a minority stake in Suja Life LLC, a fast-growing maker of organic, cold-pressed juices that has already sold more than 40 million bot
Three European Coca-Cola Bottlers Agree to Merger
Three European bottlers that serve Coca-Cola drinks have agreed to a merger combining $12 billion in revenue across 13 European countries, a deal designed by the U.S. soda giant t
Consumer Advocacy Group Seeks Ban On the Word Diet From Diet Soft Drinks
After research surfaced that diet soda and other artificially sweetened products actually lead to weight gain instead of weight loss, a consumer-advocacy group is asking federal re
Coca-Cola to lay off 1,800 jobs globally
US soda giant Coca-Cola, which has struggled to grow sales announced that it will cut between 1,600 and 1,800 jobs in coming months. As part of a $3-billion cost-cutting plan, the
SABMiller, Coca-Cola and GFI create African Bottling Company
Beverage giant SABMiller, The Coca-Cola Company and Gutsche Family Investments (GFI) are combining their bottling operations of their non-alcoholic ready-to-drink beverages busines
Marketers of sugary drinks still aggressively target U.S. children, report finds
Even though Beverage companies like Coca-Cola and PepsiCo have pledged to advertise less to children, they still continued to remain a key target for marketers through various oth
