According to Accenture’s (NYSE:ACN) annual holiday shopping survey, U.S. consumers prefer to spend an average of $646 on gifts this holiday season, which indicates an 11 percent increase over the $582 they planned to spend, on average, in 2012. Additionally, the Black Friday shopping has generated a lot of interest and Thanksgiving Day has emerged as an established holiday season event. Though consumers plan to spend more, they will also be on the lookout for big discounts throughout this holiday shopping season.
With the hours before Christmas, many customers decide to enter doors of retailers is search for last minute Christmas gifts. Each holiday shopping season sees the same picture, namely, people being in rush to do their holiday shopping in the last moment. And even though some shoppers promised themselves that they would not do it, they still make their last minute purchases as they did not have enough time before. The last minute shopping will be even done on Christmas Eve; that is the price of the fast modern world. But do not worry as many retailers’ doors will be opened on the 24th of December.