Coca-Cola Co. has announced a reorganization of its operating structure around main units. The remodeling is necessary to better address the changing demands of Coca-Cola’s marketplace. The company is aware of people reducing their soft-drinks consumption. Moreover the economic situation is still uncertain. The new operating structure will consist of three major businesses. In parallel to these changes two executive will be given much larger roles. This move is interpreted as an early step on the road to CEO succession.