Adidas Announces Futurecraft: 3D-Printed Shoes

Adidas Announces Futurecraft: 3D-Printed Shoes

By Carrie Ann - Oct 08, 2015

The idea of creating running shoes that is tailored for a specific runners needs has been talked about for years. It’s often hard to find shoes that fit just right, but Adida

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Adidas Runtastic creates waves across the IFA 2015

Adidas Runtastic creates waves across the IFA 2015

By Christy Gren - Sep 04, 2015

Runtastic, the mobile-focused fitness tracking company that was recently acquired by Adidas for $239 has just launched its first official smartwatch. Like every other smartwatch-wr

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Adidas acquires fitness tracking app maker Runtastic for $240 million

Adidas acquires fitness tracking app maker Runtastic for $240 million

By Carrie Ann - Aug 06, 2015

German athletic company Adidas has acquired Austria-based fitness app maker Runtastic at an enterprise value of $240 million. Adidas acquired the company from its majority owner Ax

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Adidas Swings to Q4 Loss

Adidas Swings to Q4 Loss

By Jay Raol - Mar 07, 2013

Adidas reported a fourth quarter net loss for the year ended December 2012 after goodwill impairment charges on its subsidiary Reebok brand which took a toll on its profits. In the

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