Porsche Design and BlackBerry Limited unveiled the all-new luxury edition Porsche Design P'9983 smartphone from BlackBerry at an event in Dubai on Wednesday. The resulting extravagance of the P'9983 smartphone comes from the iconic style and timeless minimalism typical of Porsche Design brand and the “fluid and effortless productivity experience of BlackBerry 10 technology”.
The Porsche Design P’9983 is the third collaborative product between the Canadian brand Blackberry and the German Porsche Design. According to BlackBerry’s website, the luxury smartphone incorporates premium quality materials, for example, sapphire glass for the camera lens, fashioned stainless steel for the Porsche Design gliding logo and chassis, and a unique glass-weave innovation for the rear. The QWERTY form with BlackBerry 10 dons glass-like keys with the solidness of rigid synthetic material and an exceptional 3D effect with silver font characters on them. According to the Porsche Design Group's website, the P'9983 is 119 mm long (4.64 inches) and 67.1 mm wide (2.64 in), which is almost the same size as BlackBerry's Q10 QWERTY keyboard phone that was released in 2013.
"The Porsche Design P'9983 smartphone from BlackBerry makes a statement about its owner's impeccable taste and drive for achievement and success, as well as discernment in making the right choices with products that help them stay on top," says Juergen Gessler, CEO of the Porsche Design Group. "Yet again, the collaboration with BlackBerry has led to a product that blends style and functionality to provide a true luxury experience."
— Porsche Design (@PorscheDesign) September 17, 2014
The chunky all-black Porsche Design P’9983 comes at a hefty price of $2,340 Canadian Dollar and is every bit worth it!
Now the box (see video) includes a “premium stereo headset, an international charging kit, a polishing cloth and a USB cable for high-speed data transfer”. The luxury edition smartphone also offers P'9983 cell phone likewise offers accessories including “handcrafted rear made from fine Italian leather that are available in the colors: Yellow, Blue Green, Dark Brown, Pomegranate, Paloma Grey, Salsa, Blue and Orange.” Say whichever, color suits your personality?
"Today we mark yet another milestone in delivering an experience that goes beyond luxury," said Ron Louks, President, Devices and Emerging Solutions at BlackBerry. "The first QWERTY Porsche Design smartphone with BlackBerry 10 experience combines superior productivity, ultimate security and privacy and the performance of the best professional tool with the opportunity to express individual style with the luxury of being one step ahead."
The Porsche Design P'9983 cell phone from Blackberry will be available from Porsche Design stores, select carriers and retailers around the globe by the beginning of October 2014.
Porsche Design P’9983 Key Features:
A revolution of the classic BlackBerry® QWERTY Keyboard – The unique, elegantly-designed BlackBerry QWERTY keyboard continues to provide the very best typing experience. The additional personalized auto-correction and next word suggestion help to type faster, more accurately and with less effort.
Secure communication and collaboration – BlackBerry brings world class security through encrypted BBM™ instant messaging for your business and personal needs, so you can feel safe in the knowledge all your communications are safe and secure.
Unique PIN – Be instantly recognizable as a Porsche Design user. The Porsche Design P’9983 smartphone from BlackBerry provides an exclusive Porsche Design PIN range - 2AAXXXXX - that sets the owner apart and makes them instantly recognizable among other Porsche Design users.
BlackBerry® Priority Hub – BlackBerry® Hub is the one place to manage all your conversations and notifications. The BlackBerry Priority Hub intelligently filters messages to give you instant access to the conversations and content most essential to you, helping you stay organized and focused on the most important tasks.
Exceptional battery performance – Power designed to keep up with you. BlackBerry is well known for amazing battery life. With the optimization of power consumption in BlackBerry 10, the P’9983 smartphone delivers exceptional battery performance. Enjoy peace of mind knowing that you can be productive and in touch with the people who matter all day long.
BlackBerry® World™ - It’s important to have the right tools to get any job done with speed and excellence. You can find the very best business and productivity apps available directly from BlackBerry World. (Source: BlackBerry Website)