Snap Acquisition Targeting Ad Tech Companies

With Mark Zuckerberg rolling out a new feature on any of his many social media portals almost every day, it has become difficult for Snap Inc. to keep up with the competition. Zuckerberg tried his best to either acquire Snap or get rid of it in the social media race but it seems that the photo-sharing is nowhere close to budge from its current position. To deal with such competition, Snap is now seeking help from other slightly smaller organizations for the same. The company believes that there is nothing more appealing to the market than the latest technology. Taking this into consideration, the main focus of the company is now Snap Acquisition of various ad tech companies.

The main purpose behind Snap’s enthusiasm in acquiring these technology companies is in order to boost its appeal in the market. With the Stories feature of this app not being exclusive anymore, it is gradually losing its high position in the market. In order to take necessary steps before the company rolls downhill, the company is already in acquisition talks with a tech startup called AdRoll. Snap Inc. is aiming to grow its ad business in particular and solve allay investor concerns which have adversely affected its stock price.

Snap acquisition

The main focus of the company is now Snap Acquisition of various ad tech companies.

Targets of the Snap acquisition

The main targets of the Snap acquisition are startups venturing in the fields of ad tech and marketing tech sectors. The source who revealed the news added that Snap is looking for startups to demonstrate its ad efficiency. For this, the company acquired Placed last month for over $200 million. This acquisition would give the company accessible third-measurement to track real-world purchases as well as store visits.

The last week has been brutal for Snap’s market. This is in relation to the figures as the stock price sank even lower than the initial $17 public offering. The analysts of Wall Street also cited the reason for this downfall. Apparently, the stock price downgrade is due to slow growth rate of the company and fierce competition from Facebook. When asked for an official statement on the Snap acquisition, the company declined to comment.

Carrie Ann
Carrie Ann is Editor-in-Chief at Industry Leaders Magazine, based in Las Vegas. Carrie covers technology, trends, marketing, brands, productivity, and leadership. When she isn’t writing she prefers reading. She loves reading books and articles on business, economics, corporate law, luxury products, artificial intelligence, and latest technology. She’s keen on political discussions and shares an undying passion for gadgets. Follow Carrie Ann on Twitter, Facebook

Recent Posts

Citizens Financial to acquire Investors Bancorp in $3.5 billion NYC push

Citizens Financial to acquire Investors Bancorp in $3.5 billion NYC push

Citizens Financial Group, Inc. and Investors Bancorp announced today that they have entered into a definitive agreement and plan of merger in a cash-and-stock deal worth $3.5 billi
22 hours ago
Apple Q3 Earnings Break Records Again!

Apple Q3 Earnings Break Records Again!

Apple Q3 earnings prove the Cupertino giant remains unaffected by the Covid-19 pandemic as sales rise across all product lines.
24 hours ago
Strong iPhone 12 sales could boost Apple’s Q3 2021 earnings

Strong iPhone 12 sales could boost Apple’s Q3 2021 earnings

Will Apple manage to post solid earnings in Q3 2021? Here’s what Wall Street’s top analysts have to say ahead of Apple’s Q3 2021 earnings report today.
2 days ago
Tesla earnings top $1 billion for the first time

Tesla earnings top $1 billion for the first time

Tesla earnings not only blew past analyst expectations but also marked the first time the automaker’s quarterly profit joined the three-comma club.
2 days ago
Elon Musk tweet pushes Dogecoin prices up again

Elon Musk tweet pushes Dogecoin prices up again

Dogecoin was launched as a joke in 2013. The cryptocurrency is up a staggering 6,000% compared to last year’s prices due to wild speculations.
2 days ago
Amazon to hire a crypto lead, may soon accept payments in cryptocurrency

Amazon to hire a crypto lead, may soon accept payments in cryptocurrency

The product lead will develop the full marketing strategy from customer experience to technical development to launching it.
3 days ago