Samsung Replaces Mobile Design Head Following Criticism over the Latest Galaxy S5

Samsung Electronics Co, world’s biggest handset maker, replaced the head of its mobile-design team following criticism of the latest Galaxy S smartphone and a patent infringements lawsuit defeat at the hands of Apple Inc.

Samsung Galaxy S5

Samsung Galaxy S5

Chang Dong Hoon tendered his resignation (on May 1, in an e-mailed statement) as the Head of Samsung Electronics mobile design team which insiders believes is in response to the negative reviews of the latest Galaxy S5 due to lack of innovations, and cheap body. Chang did not mention any reason in the email. However, he will continue to lead Samsung design centre which looks after its overall design strategy.

Chang, a former professor who studied at the School of the Art Institute of Chicago, will be replaced by Lee Min-hyouk, VP for Mobile Design, who will also focus on the Galaxy S and Note series. The replacement comes a week after the Suwon; South-Korea-based Company posted lowest recorded sales at mobile-phone business in five quarters, while Chinese producers keep gaining the emerging markets from different regions of the world with cheaper handsets. Samsung’s share of global market has reached an all time low in four years, by going down 1.6 percent in 2014.

Lee who started out by designing cars for Samsung’s auto joint venture with Renault in the 90s has acquired the title of ‘Midas’ due to his golden touch with the Galaxy series.

According to Nam Dae Jong, an analyst at hana Daetoo Securities Co. in South Korea, “The latest replacement shows how much Samsung wants to give a significant makeover on its handset strategy. The hardware innovation and function upgrades are failing to stir consumer excitement.”

Samsung is dependent on its mobile-phone business for its revenue since its now accounts for 76% of its operating income. Currently, Samsung is offering incentives up to $600 in order to fire-up its demand. The move is expected to help reduce competition from Chinese producers like Huawei Technologies Co. and Xiaomi Corp., as well as Apple which has done a deal with China Mobile Ltd.

Last week, Samsung was ordered to pay $120 million to Apple Inc on infringement of Apple’s patents. Apple had sought $2 billion from Samsung, at the end of the year-long legal-war.

Carrie Ann
Carrie Ann is Editor-in-Chief at Industry Leaders Magazine, based in Las Vegas. Carrie covers technology, trends, marketing, brands, productivity, and leadership. When she isn’t writing she prefers reading. She loves reading books and articles on business, economics, corporate law, luxury products, artificial intelligence, and latest technology. She’s keen on political discussions and shares an undying passion for gadgets. Follow Carrie Ann on Twitter, Facebook

Recent Posts

Some Microsoft employees stayed at data centers during Pandemic to keep all systems going

Some Microsoft employees stayed at data centers during Pandemic to keep all systems going

The Covid-19 pandemic ravaging the world for more than a year has forced companies and organizations to find viable solutions to keep the business going. Most found a solution in w
9 hours ago
Meme stocks frenzy and 3 companies to follow

Meme stocks frenzy and 3 companies to follow

The doom and gloom about the stock market that has been predicted since the pandemic started has abated somewhat with the resilience shown by investors (helped by low-interest rate
10 hours ago
US Space Force allows repurposed SpaceX rocket to launch GPS satellite

US Space Force allows repurposed SpaceX rocket to launch GPS satellite

A GPS navigation satellite built by Lockheed Martin is set to ride a reused SpaceX booster on a launch from Cape Canaveral, Florida, Thursday. It will be the first time a military
18 hours ago
Disney boss says 40 pc ad revenue went to streaming sites, no plans of ad supported Disney+

Disney boss says 40 pc ad revenue went to streaming sites, no plans of ad supported Disney+

Walt Disney CEO Bob Chapel says the company’s advertising revenue for the upcoming fall television season was strong and went up by “double-digits” compared to 2019.
2 days ago
BlackRock ETFs breach $3 trillion mark in May

BlackRock ETFs breach $3 trillion mark in May

BlackRocks’ exchange-traded fund crossed $3 trillion for the first time in May, in sync with the ETF industry’s race to an all-time high of $9 trillion.
3 days ago
Flagship Pioneering, investor in Moderna raises $3.4 billion funds

Flagship Pioneering, investor in Moderna raises $3.4 billion funds

Flagship Pioneering, the bioplatform company, and the venture capital investor in Moderna, today announced that it had raised additional funding of $2.23 billion, which brings its
4 days ago