Project Ara by Google Inc. is now terminated!
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Project Ara by Google Inc. never came across as a viable product. A report from Reuters revealed that Google has terminated Project Ara in an attempt to modernize the company's hardware labors. Project Ara, the striving modular smartphone conception birthed by Google Inc., is finally suspended.

Project Ara Suspended!

Ever since the announcement in 2013, the project was not able to pick up speed. Moreover, the project was again delayed in 2015. This was when plans for a Puerto Rican food truck pilot startup fell in. Earlier this year, the furthering put off again to 2017. For a while it was transparent that the company’s ATAP division kind of neglected the project, but then they re-entered at I/O 2016 with a full live demo. However, after this announcement ultimately, the project distorted to an extent that it barely had a reason to exist.

One thing learnt from the existing smartphone market, is that there's no one protocol to everything. But having a modular smartphone with bits you can swap and replace, takes us one step closer to that. Project Ara was Google's prophecy for making accurately customizable smartphones.

Project Ara: The Structure

This project initiated as a conception to let users to modify any part of the device they could think of. But then it soon twisted into something more realistic. However it was not meant for one looking to swap out the processor, RAM, antennas or storage to beef up its feat.

Furthermore, the Ara team went on to announce that the project will hinge from fully modular to having a fixed CPU, GPU, antennas, sensors, battery and display. The frame had an arrangement of long-lasting bolts and connectors to ensure that modules stay safe. In fact, Google Inc. proclaimed that the connectors are capable of lasting 10,000 swap in and out cycles without fail.

On the software side, Google's ATAP team had developed Greybus to shore up instant module connections that are power-efficient and have good data speeds. This would have enabled any information transfer between a module and the phone's brain to be extremely quick.

Although the core internals were not exchangeable, the project let a number of key hardware modules to be removable. One could choose from different camera modules, add on several loudspeakers, flexible storage and even crack on a more powerful battery.

In one of its promotional videos, the product boasts the ability to modify the device to make it more convenient for musicians by exchanging multiple loudspeakers and a more powerful microphone. Furthermore, an option to insert modules intended specifically for health and fitness tracking.

Hoping for a Distinctive Future

Nonetheless, Reuters claim that even though the project exists no more, authorizing the technology to third parties is an alternative. However it will be daunting to promote a modular device especially when a giant like Google failed at its attempt. Moreover, Google’s quest in streamlining the company’s hardware efforts points a new hardware division. Furthermore, we are optimistic about their further declarations. The division, with former Motorola President Rick Osterloh at the reign, has been on a mission on amalgamating Google's hardware labors into a distinct portfolio.

Author
Christy Gren is an Industry Specialist Reporter at Industry Leaders Magazine; she enjoys writing about Unicorns, Silicon Valley, Startups, and Business leaders and innovators. Her articles provide an insight about the Power Players in the field of Technology, Auto, Manufacturing, and F&B. Follow Christy Gren on Twitter, Facebook & Google.

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