Prince Mourned By Snapchat With A Purple Rain Filter

Prince

As it was announced that legend Prince died at the age of 57, celebrities and fans weren’t the only ones mourning. Even brands shared their sorrows by paying tribute to TAFKAP including Snapchat, Google, 3M, The New Yorker, Voodoo Doughnuts, and even NASA.

Since the iconic singer died, no one has seemed capable of talking about much else. Whichever channel you switch, all you will see will be about the Purple one itself. The singer died at his private studio compound located in Chanhassen, Minnesota. It was known that the singer was battling the flu for several weeks, but the official cause of death is yet to be known.

Snapchat is paying tribute to Prince by introducing a Purple Rain filter. Soon after the news broke that the legendary singer died, the app rolled out a “Purple Rain” inspired geofilter. Users of the app can now add this geofilter to their images to honor the TAFKAP. Geofilters are different from lenses, lenses allow you to add features like laser eyes or dog ears after scanning your face while geofilters are added after you capture your snap in the app by swiping left.

Along with the geofilter, the photo sharing app also has a “We Love Prince” story, which users can choose to keep throughout the day as a tribute to the Purple one.

Even when Evan Spiegel’s company is trying to pay respectful tribute to the Purple One, it is still in damage control mode after yesterday’s controversial Bob Marley filter. The company introduced a Bob Marley lens on April 20, to celebrate 420. The filter added a signature Bob Marley hat and his dreadlocks, but it also made user’s skin tone darker, which was referred as the digital blackface.

Christy Gren
Christy Gren is an Industry Specialist Reporter at Industry Leaders Magazine she enjoys writing about Unicorns, Silicon Valley, Startups, Business Leaders and Innovators. Her articles provide an insight about the Power Players in the field of Technology, Auto, Manufacturing, and F&B.

Recent Posts

Loeb’s Third Point rakes in $300m from Rivian’s IPO

Loeb’s Third Point rakes in $300m from Rivian’s IPO

Dan Loeb’s hedge fund Third Point made a profit of about $300 million from its stake in electric car maker Rivian’s blockbuster US IPO earlier this month.
1 day ago
Best Electric Bikes for Any Budget & Terrain (2022)

Best Electric Bikes for Any Budget & Terrain (2022)

Industry Leaders has curated details and insights on the five best electric bikes that will be available by 2022.
3 days ago
3 Invaluable Leadership Lessons from Jeff Bezos

3 Invaluable Leadership Lessons from Jeff Bezos

Jeff Bezos is an American entrepreneur with so much experience in leadership and business. We can learn a lot from the New Mexico-born billionaire.
3 days ago
Payhawk raises $112 million in round 2

Payhawk raises $112 million in round 2

Payhawk, the expenses and spend management startup with a focus on European customers, has raised a $112 million Series B round at a $570 million valuation.
4 days ago
US government seeking to lift a stay on workplace COVID-19 rules

US government seeking to lift a stay on workplace COVID-19 rules

The US government has asked a federal court to lift a stay on workplace COVID-19 rules to avoid any risks to public health.
4 days ago
Citadel Founder buys rare copy of US Constitution for $43 million outbidding crypto consortium

Citadel Founder buys rare copy of US Constitution for $43 million outbidding crypto consortium

Citadel Founder Ken Griffin bought a first print of the US Constitution for $43.2 million in a Sotheby auction, the broker house announced Friday.
5 days ago