What is Pizza Hut’s Strategy to Retain its Market Position?
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Had a bad day at work or tired of lying in your quilt due to the flu? There is a common solution to lift up your mood instantly; pizzas. However depressed you may be or weak due to a sickness, as soon as you see the pizza delivery boy you immediately start feeling much better. This Italian delicacy is customized by each country and yet retains its popularity worldwide. The time span between you placing the order and it getting delivered seems like a long wait. Pizza Hut intends to make this wait easier for you. The international food chain is investing in latest technology and more drivers to widen its reach and lessen the delivery time.

Pizza hut made an announcement on Tuesday stating that it aims to order around 14,000 drivers by the time 2017 comes to an end. It means that the food chain will not hire thousands of employees, but specifically drivers. This clearly signifies that the company wants to ensure faster and widespread delivery. Such services will help increase its consumer base as well. Apart from this, it is also adding a new technology system. This system will enhance the accuracy as well as the reliability of pizza deliveries.

Pizza Hut

Currently, Pizza Hut has more than 16,400 franchises in over a hundred countries.

Pizza Hut is all set for expansion

Yum! Brands, the parent company of Pizza Hut made this announcement which is related to a recent investment. A few weeks back, the company stated that it plans to invest around $130 million between 2017 and 2018 in order to upgrade the pizza chain. This upgrade is not only in terms of hiring more drivers but also aims to make its services technologically-driven. It is a sign that the company wants to stay updated and provide faster services with the help of technology. This step can be in response to a competitive threat imposed by another pizza chain, Domino’s. Market analysts believe that by 2018 it might lose its dominant position in the market to Domino’s.

Currently, Pizza Hut has more than 16,400 franchises in over a hundred countries. Domino’s comes second in this context with 14,000 franchises in more than 85 countries. To make sure that Pizza Hut doesn’t lose its position as a market leader, the investment will work on quicken the upgrades of restaurant technology, boost advertising, improve customer services along with digital and e-commerce capability. For faster services, the food chain will approximately hire 3,000 drivers every month. This is double the number of drivers it usually hires. Such efforts might pay off if conducted systematically.

Author
Carrie Ann is Editor-in-Chief at Industry Leaders Magazine, based in Las Vegas. Carrie covers technology, trends, marketing, brands, productivity, and leadership. When she isn’t writing she prefers reading. She loves reading books and articles on business, economics, corporate law, luxury products, artificial intelligence, and latest technology. She’s keen on political discussions and shares an undying passion for gadgets. Follow Carrie Ann on Twitter, Facebook & Google.

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