And here we go again. The rivalry between Coca-Cola and PepsiCo seems to be endless and India is a new battlefield of the two soft-drink giants as PepsiCo Inc. will sponsor the Indian Premier League which is due to start on the 3rd of April. The move is aimed at winning a bigger market share in the fast growing India and the sponsorship of the cricket tournament is expected to help in that as the game is almost religion in the South Asian country. PepsiCo Inc. reposes hope in the title sponsorship rights for five years starting in 2013.
Pepsi’s Sponsorship of IPL
Back in November 2012, PepsiCo Inc., the world’s second-largest soft-drink company, beat all its rivals and got the title sponsorship of the famous and popular Indian Premium League. Under the terms of the title sponsorship contract, the company will spend astonishing $73 million in the five-year-period. The company will also market a special edition 500 milliliter can which is expected to win hearts of cricket fans. Deepika Warrier, vice president Marketing-Beverage, PepsiCo India, also informed that zealous fans would have a chance to watch games with Indian celebrities as well.
Apart from sponsoring the Indian Premier League, the company will also be the official pouring partner for almost all teams taking part in the widely-watched tournament. Gautham Mukkavilli, CEO at PepsiCo India, underlined: “Winning the title sponsorship [of the IPL] was just the beginning. We are committed to back it with smart, strategic and high-decibel marketing and activation plans that will help us maximize the tournament’s potential.” Certainly, the PepsiCo Inc.’s sponsorship of the Indian Premier League does not go Coca-Cola Co.’s way.
According to estimates, the PepsiCo Inc.’s sponsorship of the Indian Premier League will return at least five times the sum of staggering $73 million as the tournament always takes place in a summer. The timing is perfect as during summer months soft-drink consumption climbs significantly.
India’s Market & Soft Drinks
No doubt that the India’s market is very much attractive to many companies, including soft-drink producers. In addition, the popularity of the Indian Premier League is so high and therefore companies are vitally interested in the sponsorship. Thus the $73 million sponsorship should not be surprising as the market for soft drinks in India is estimated to surge to over $18 billion by 2017.
Hence PepsiCo Inc. and Coca-Cola hope for a rise in consumption of soft drinks in India so that they could benefit from sales. Latest findings of a survey are not too optimistic as they show that the per capita consumption of soft drinks in India is very low with just modest six bottles per year, sic! According to a Coca-Cola’s report, per capita consumption of the company’s products is bashful 12 bottles, compared to 38 in China which also happens to be an emerging market.
Undoubtedly, India has become the battlefield and PepsiCo Inc. and Coca-Cola Co. will not give place to each other as there is a lot at stake. Thus companies invest as they expect to benefit from the fast growing market.
Christy Gren
Christy Gren is an Industry Specialist Reporter at Industry Leaders Magazine she enjoys writing about Unicorns, Silicon Valley, Startups, Business Leaders and Innovators. Her articles provide an insight about the Power Players in the field of Technology, Auto, Manufacturing, and F&B.
Do not use my tax dollars to fund abortions thru Planned Parenthood or any other federally funded program. Clinton tried to provide abortions by military doctors to military soldiers during his administration and the military said NO. This is not an issue of womens right to abortions. Its my right to not have to pay for something I consider murder.
What? As far as I know, you have to pay between 350-650 to get an abortion at planned parenthood. That doesn’t sound like tax payers are helping out. o.O
Did you even read the article? tard. It even says that we fund abortion clinics in the article. That’s for you being illiterate.
Hope you can at least make out what I typed.
Correct you have to pay cash, visa, credit card, or use insurance to pay for an abortion at planned parenthood. Even if a patient receives federal funding for their office visit, that funding DOES NOT cover abortion services.
Since when do you get to directly choose what your taxes pay for? Whether it is Abortions, War, tax cuts for the rich, welfare, Roads or whatever, it gets paid for because it is deemed necessary.. Personally I consider the death penalty murder and the state of some of our prisons as tantamount to torturous (and likely unconstitutional..), is it my right not to have to pay for those things?
Why do the elected officials continue to get paid as usual, their salaries alone would pay for all the employees being laid off, while people like THE POLICE will not be getting paid until this is all resolved. Call me crazy but I would rather have the people keeping us safe getting paid before the lazy’s up on capital hill.
And once again our goverment is looking at there best interest and once again are’t dealing with any of the down falls of this act, hey elected officals keep cashing your pay check, hope it feels good
Having access to healthcare, especially abortions made reliant on someone having the cash to do it is absurd. Do you really think that someone who can’t afford an abortion can afford to bring up a kid? Where do you think that child ends up? What sort of life would that child have? If you have a moral issue against abortion then fine, that’s up to you, but surely the practical position to take is the one that ensures that people with a different moral outlook to you are still able to access something that could change their life and, in the long run save them and society at large a whole hell of a lot of hassle
Max
So you’re saying it’s okay to commit murder just to avoid “some hassle”??? Have you ever heard of adoption? There are a lot of people who want to adopt children and can afford to give said children good, loving homes. Think about it…
Chandra McCafferty
M.Morrisey, thanks for being a realist.
I generally do not reply, but THANK YOU. Also we act like this is the very first government shutdown that happen in history. I wonder why?
Some of the things that we are worried about if the government does shut down are so elementary.
And yes, I will be directly affected by the shut down financially, but I am not taking things out of perspective
We also need to enlighten ourselves on things that has been happening for years and we let it get out of control and said nothing, but woke up today and decided this is the day to B—h about it for whatever reason.
Some of these comment amazes me they are so thoughtless.
Yeah, and your thoughtless comment is at the top of the heap of thoughtless comments. Abortion is M-U-R-D-E-R. Period. It’s NOT a form of birth control for those who can’t control their libido (or morals) and behave like animals.
We should have abortions take place solely in hospitals that way we still have the abortion service, with privacy guaranteed, and we save money on the clinics. Everyone wins that way.
The problem is that American people needed to wake up to these issues YESTERDAY. You act like it’s shocking news that this would happen when you know things have been messed up all along and have done nothing. It’s time to quit being passive aggressive and fight for what you believe in, the ultimate right as an American.
I forgot about Title X, abortions aren’t even allowed to be federally funded. Hahaha. Title X provides for 30% of planned parenthood’s funds and won’t even stop providing the service to people that want it. I’m not sure some of you even know what you’re fighting for or arguing about when you’re misinformed.
But guess who is getting most affected by this… women. Women have the choice of allowing a fetus to become a life or not. Unfortunately, this is a male dominated world and it’s upsetting to give women such control. At the end of the day, this is what we’re fighting for, women having the power and authority over life. A woman having a baby she doesn’t want when she’s financially, emotionally, physically or mentally incapable of supporting it will only keep her down. It’s 2011, let’s get past this, maybe having more independent women will help our economy. The men running our economy sure have done a great job so far, look at where we are now.
US government shutting down even for a day is not a very good news for sure. Though the shut down has been averted for now, I feel that it is going to be back soon.
Let the guberment shut down. It’s WAYYYY TOO BIGGG anyway. I can haul my trash (I have to anyway, along with paying the city a ridiculous garbage dump “fee” annually)and none of their other “services” do anything to benefit me, only to make my bring home pay much smaller, while funding all the illegals to get “free” healthcare, welfare and other benefits that should only be for legal citizens. The whole structure of government is corrupt from the top down. It is under the complete control of a cabal of banking families who start all the wars via false flag staged events, then print (funny money) out of thin air and loan it out to all sides charging them interest. They then steal vital resources such as oil, drugs, etc. AND become filthy rich off the ignorance of mankind. They wave cash bribes under the noses of the government leaders thereby keeping them under their thumbs and the rest of the people suffer. They consider us “useless eaters, parasites and goyim” and fantasize about culling the entire population of the world down to about 500 million people to serve as their slaves and “breeders”. Abortion is a covert form of satanic human sacrifice (the Biblical equivalent of sacrificing infants to Molech) and so is war. It serves two purposes: to enrich these vipers as well as to cull the population. “Soldiers are nothing but dumb, stupid animals to be used as pawns for foreign policy.” Henry Kissinger (one of the top lackeys of the satanic “elite”). Worldly governments are nothing more than puppets of these “elite” families (Rothschilds, Rockefellers, DuPonts, Harriman’s, DeBeers, Stewarts, Windsors, Bundy’s, etc. etc.) Politicians are nothing but pawns, just like soldiers and just like the controlled media.
Do not use my tax dollars to fund abortions thru Planned Parenthood or any other federally funded program. Clinton tried to provide abortions by military doctors to military soldiers during his administration and the military said NO. This is not an issue of womens right to abortions. Its my right to not have to pay for something I consider murder.
What? As far as I know, you have to pay between 350-650 to get an abortion at planned parenthood. That doesn’t sound like tax payers are helping out. o.O
Did you even read the article? tard. It even says that we fund abortion clinics in the article. That’s for you being illiterate.
Hope you can at least make out what I typed.
Correct you have to pay cash, visa, credit card, or use insurance to pay for an abortion at planned parenthood. Even if a patient receives federal funding for their office visit, that funding DOES NOT cover abortion services.
Since when do you get to directly choose what your taxes pay for? Whether it is Abortions, War, tax cuts for the rich, welfare, Roads or whatever, it gets paid for because it is deemed necessary.. Personally I consider the death penalty murder and the state of some of our prisons as tantamount to torturous (and likely unconstitutional..), is it my right not to have to pay for those things?
Why do the elected officials continue to get paid as usual, their salaries alone would pay for all the employees being laid off, while people like THE POLICE will not be getting paid until this is all resolved. Call me crazy but I would rather have the people keeping us safe getting paid before the lazy’s up on capital hill.
And once again our goverment is looking at there best interest and once again are’t dealing with any of the down falls of this act, hey elected officals keep cashing your pay check, hope it feels good
Abortion is your choice, and I don’t care; however, making me pay taxes that fund these abortion clinics is so stupid.
Anyone who wants an abortion should pay for it by themself.
Second of all, these house members don’t care about their people (us). They care about themselves.
They could throw us a dollar here!
Having access to healthcare, especially abortions made reliant on someone having the cash to do it is absurd. Do you really think that someone who can’t afford an abortion can afford to bring up a kid? Where do you think that child ends up? What sort of life would that child have? If you have a moral issue against abortion then fine, that’s up to you, but surely the practical position to take is the one that ensures that people with a different moral outlook to you are still able to access something that could change their life and, in the long run save them and society at large a whole hell of a lot of hassle
Max
So you’re saying it’s okay to commit murder just to avoid “some hassle”??? Have you ever heard of adoption? There are a lot of people who want to adopt children and can afford to give said children good, loving homes. Think about it…
Chandra McCafferty
Furthermore, I don’t think it’s right for those who can not afford to raise a child to use abortion as birth control. Do you???
M.Morrisey, thanks for being a realist.
I generally do not reply, but THANK YOU. Also we act like this is the very first government shutdown that happen in history. I wonder why?
Some of the things that we are worried about if the government does shut down are so elementary.
And yes, I will be directly affected by the shut down financially, but I am not taking things out of perspective
We also need to enlighten ourselves on things that has been happening for years and we let it get out of control and said nothing, but woke up today and decided this is the day to B—h about it for whatever reason.
Some of these comment amazes me they are so thoughtless.
Yeah, and your thoughtless comment is at the top of the heap of thoughtless comments. Abortion is M-U-R-D-E-R. Period. It’s NOT a form of birth control for those who can’t control their libido (or morals) and behave like animals.
We should have abortions take place solely in hospitals that way we still have the abortion service, with privacy guaranteed, and we save money on the clinics. Everyone wins that way.
The problem is that American people needed to wake up to these issues YESTERDAY. You act like it’s shocking news that this would happen when you know things have been messed up all along and have done nothing. It’s time to quit being passive aggressive and fight for what you believe in, the ultimate right as an American.
I forgot about Title X, abortions aren’t even allowed to be federally funded. Hahaha. Title X provides for 30% of planned parenthood’s funds and won’t even stop providing the service to people that want it. I’m not sure some of you even know what you’re fighting for or arguing about when you’re misinformed.
But guess who is getting most affected by this… women. Women have the choice of allowing a fetus to become a life or not. Unfortunately, this is a male dominated world and it’s upsetting to give women such control. At the end of the day, this is what we’re fighting for, women having the power and authority over life. A woman having a baby she doesn’t want when she’s financially, emotionally, physically or mentally incapable of supporting it will only keep her down. It’s 2011, let’s get past this, maybe having more independent women will help our economy. The men running our economy sure have done a great job so far, look at where we are now.
they should not take taxes for planned parent hood because it is not right for citizen having to pay for something that is not neccesaryy
US government shutting down even for a day is not a very good news for sure. Though the shut down has been averted for now, I feel that it is going to be back soon.
Let the guberment shut down. It’s WAYYYY TOO BIGGG anyway. I can haul my trash (I have to anyway, along with paying the city a ridiculous garbage dump “fee” annually)and none of their other “services” do anything to benefit me, only to make my bring home pay much smaller, while funding all the illegals to get “free” healthcare, welfare and other benefits that should only be for legal citizens. The whole structure of government is corrupt from the top down. It is under the complete control of a cabal of banking families who start all the wars via false flag staged events, then print (funny money) out of thin air and loan it out to all sides charging them interest. They then steal vital resources such as oil, drugs, etc. AND become filthy rich off the ignorance of mankind. They wave cash bribes under the noses of the government leaders thereby keeping them under their thumbs and the rest of the people suffer. They consider us “useless eaters, parasites and goyim” and fantasize about culling the entire population of the world down to about 500 million people to serve as their slaves and “breeders”. Abortion is a covert form of satanic human sacrifice (the Biblical equivalent of sacrificing infants to Molech) and so is war. It serves two purposes: to enrich these vipers as well as to cull the population. “Soldiers are nothing but dumb, stupid animals to be used as pawns for foreign policy.” Henry Kissinger (one of the top lackeys of the satanic “elite”). Worldly governments are nothing more than puppets of these “elite” families (Rothschilds, Rockefellers, DuPonts, Harriman’s, DeBeers, Stewarts, Windsors, Bundy’s, etc. etc.) Politicians are nothing but pawns, just like soldiers and just like the controlled media.