Aspiring Business Leaders Worldwide

The Open Truth About Plant-based Meat

SHARE
, / 2366 0

They say lab-grown meat is coming to win over all you vegans, and it may be even healthier than real meat. In last few years, weโ€™ve seen a jolly good number of lab-grown meat businesses thriving in the market. One of them is San Francisco-based Hampton Creek which sells plant-based foods like egg-free mayo and cookie dough in stores like Whole Foods and Target. It also licenses plant-based ingredients to mammoth food companies like Kraft so they can use it in potentially hundreds of their products. The company will begin selling plant-based meat and seafood as early as 2018. Hampton Creek could be the first company ever to create meat using plant-based ingredients.

The main roadblock to selling plant-based meat is that skeptics are questioning the groundbreaking alternative. Can plant-based meat be healthier, safer, and be just as tasty as real meat?

For now, it is in the midst quite a few scandals, lawsuits and even an investigation into its malicious practices by the U.S. Justice Department and the SEC. It has a long way to go before it drives the multi-billion dollar egg industry obsolete. Truth be told, controversies are a part and parcel of the startup ecosystem. Companies like Uber and Amazon have shown that on your journey to disrupting an industry youโ€™re only going to attract the ire and anger of many.

plant-based meat

Can plant-based meat be healthier, safer, and be just as tasty as real meat?

Cultured Meat Isnโ€™t Vegetarian

Cultured meat requires a serum called Fetal bovine serum (FBS) or fetal calf serum. Where it FBS come from? FBS comes from the blood of cow fetuses. If a pregnant cow happens to be coming for slaughter, its fetus is removed from the mother and brought into a special room where it remains alive during a process in which all the blood is drained from its heart until the fetus died. This blood is then refined, resulting into FBS.

As it turns out, cultured meat isnโ€™t exactly meat-free. It is made in a lab from bovine cells that grow in a petri dish to ultimately produce a meat-like substance. Cultured meat isnโ€™t vegetarian and canโ€™t be marketed to vegetarians or vegans. When it comes to the moral argument, cultured meat is produced in a much more disturbing way than actual meat it. What is the whole point of lab-grown meat if it is created in a way that is unsustainable and still requires the hassle of cattle production and its death?

Hampton Creeks wants to produce lab-grown meat using plant-ingredients instead of animal-based products. The question is, will consumers eat it?

Register today to get full access to:

All articles | Magazine archives | Livestream events | Comments

PASSWORD RESET

Register today to get full access to:

All articles | Magazine archives | Livestream events | Comments

//

Subscribe Plan Details








Register today to get full access to:

All articles | Magazine archives | Livestream events | Comments

LOGIN