New Amazon retail store sells products rated 4 stars or above only

Amazon.com Inc. today opened a new vertical of its physical retail stores, Amazon 4-Star at New York’s neighborhood, SoHo. As the name suggests, all products stocked in this store have received either 4-star ratings or above from customers on the Amazon’s website.

“Amazon 4-star’s selection is a direct reflection of our customers—what they’re buying and what they’re loving,” Amazon mentioned in a blog post introducing its new retail store.

The e-commerce giant has already killed the offline retail stores through its diverse assortment of products, pricing strategies, rewarding loyalty programs, and a global digital reach. It will be interesting to see how it transforms the traditional retail industry with its junk-free store concept and pushes the other retailers to innovate and compete.

New Amazon retail store

Amazon 4-Star store is basically the Home page of Amazon.com site in the form of a brick-and-mortar forefront. Source: Amazon

New Amazon Retail Store

Amazon 4-Star store is basically the Home page of Amazon.com site in the form of a brick-and-mortar forefront. The shoppers in the store will see the products from “popular categories” on the site such as Devices & Electronics, Home & Kitchen, Toys, Kids & Baby, Sports & Outdoors, and Books. These categories are further divided into smaller sections, namely, Top Sellers and New and Trending.

“Today, the average rating of all the products in Amazon 4-star is 4.4 stars, and collectively, the products in the store have earned more than 1.8 million 5-star customer reviews.”

Of course, the new Amazon retail store will sell various Amazon Devices including Echo Spot, FireTV Stick, and about-to-arrive Amazon Microwave. The customers could even test these highly-rated gadgets instantly and then decide to buy them.

For the convenience of the shoppers, Amazon has created mini stops throughout the new store. It includes ‘Most-Wished-For’, which is a compilation of items that are most added to Wish Lists on Amazon’s website; ‘Trending Around NYC’,  features products that New York City-area customers are purchasing on Amazon.com; ‘Frequently Bought Together’; and ‘Amazon Exclusives’.

To make offline shopping interesting and fun in the new Amazon retail store, it has placed cards imprinted with customer review quotes; though the credibility of these reviews is a debatable subject.

Pricing at Amazon 4-Star Store

Each product on the Amazon 4-star shelf will secure a digital price tag that will display Prime price and list price, savings for Prime subscribers, a total number of customer reviews and average star ratings.

The Amazon Prime members will pay the ‘Amazon.com price’ for a product whereas the non-members have to pay the list price unless they opt for a 30-day trial Prime package.

Amazon Presence in Offline Retail Space

It’s ironic that after disrupting the brick-and-mortar retail industry from the core, Amazon is cementing its position in the same space. The e-commerce giant already operates seventeen bookstores and four cashier-less stores named Amazon Go across the US.

Amazon 4-star store

For the convenience of the shoppers, Amazon has created mini stops throughout the store. Source: Amazon

In fact, just last week a report surfaced about Amazon planning to build 3,000 cashier-less stores by 2021.

It also added two Amazon Fresh grocery pickup and stores and operates several Amazon Pop-Up stores in the malls.

The online shopping king marked a greater push in the brick and mortar retail format by acquiring Whole Foods for $13.7 billion in 2017. There are about 470 stores of the giant grocery company.

Carrie Ann
Carrie Ann is Editor-in-Chief at Industry Leaders Magazine, based in Las Vegas. Carrie covers technology, trends, marketing, brands, productivity, and leadership. When she isn’t writing she prefers reading. She loves reading books and articles on business, economics, corporate law, luxury products, artificial intelligence, and latest technology. She’s keen on political discussions and shares an undying passion for gadgets. Follow Carrie Ann on Twitter, Facebook

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