Netflix energy consumption increased 84 percent, says report

PUBLISHED BY
Anna Domanska



TAGS:


1 year ago




Netflix saw a 84 percent jump in its energy consumption in 2019according to Environmental, Social and Governance (ESG) report that it publishes every year. It has doubled to 451,000 megawatt-hours from a total of 245,000 megawatt-hours in 2018. The ESG report gives an outlook of how it runs the establishment and its impact on society. Besides the environmental effect, it provides a breakdown on its carbon footprint, gender diversity in its employment policies and the type of content it covers.

The report uses the Sustainability Accounting Standards Board (SASB) framework as a benchmark. The energy consumption figures cover the indirect and direct consumption of energy by the Netflix organization in the delivery of its content. When members start watching a show or movie on Netflix, it takes a network using energy to connect them to that content. Netflix has 167 million subscribers, a 20 percent jump from 2018, and it took 357,000-megawatt hour to deliver content to them. This includes the energy use of companies that Netflix works with such as Amazon Web Services and Google Cloud, and the power required to support the servers that it installs with internet providers.

Netflix energy consumption

The direct use energy by Netflix, including in its offices and telecommunication services totals 94,000-megawatt hours. According to the company, 100% of its estimated direct and indirect non-renewable power use was “matched with renewable energy certificates and carbon offsets in 2019.”

 They support renewable projects that reduce the environmental impact of energy use globally. These projects span 15 U.S. states and 20 countries. But the company accounts for the emissions by matching them with regional renewable energy certificates. The indirect energy use was about 357,000 megawatt hours in 2019.

To be as sustainable in their operations as possible, the company tries to compensate for the carbon footprints made by its employees and teams from travelling across the world by investing in emission reduction projects.

Their other sustainable practices include reducing the use of paper and donating excess food.

The streaming service tries to build environmental awareness by investing in content and talent that promote the issues—”Our Planet” featuring David Attenborough is a case in point.

Despite a crowded streaming market, Netflix is managing to stay ahead of the competition.

There is already Amazon Prime, Hulu, Disney, Fubo, Sling, YouTube and others; and HBO Max and NBC’s Peacock is expected to hit the market in 202. But Netflix has managed a good performance both in its earnings and in content.

It has many Emmy winning shows under its belt such as The Crown, Black Mirror, Godless, Queer Eye, Glow, Seven Seconds, Strong Island and Wild Wild Country. Netflix had 24 nominations at this year’s Oscars but won only two. It got the trophy for Best Documentary for American Factory, and Laura Dern took home the Best Supporting Actress award for her role in Marriage Story.

Netflix’s 2019 last quarter earnings posted $5.47 billion in revenue, which is 31 percent more than the year before. The service also managed to add 8.76 million net subscribers from all over the world, despite stiff competition.

Avatar
Anna Domanska
Anna Domanska is an Industry Leaders Magazine author possessing wide-range of knowledge for Business News. She is an avid reader and writer of Business and CEO Magazines and a rigorous follower of Business Leaders.

Recent Posts

Aon – Willis asset disposal aims to ease approval of $30 billion merger

Aon – Willis asset disposal aims to ease approval of $30 billion merger

Aon Plc and Willis Towers Watson have agreed to sell $3.6 billion worth of assets to rival Arthur J. Gallagher & Co. in a bid to appease European competition regulators over th
10 hours ago
Roblox declares Q1, reports $387 million revenue as bookings increase

Roblox declares Q1, reports $387 million revenue as bookings increase

Roblox, the hugely popular online gaming platform, reported its first-quarter earnings after becoming a listed company. Its revenue more than doubled as the videogame company benef
1 day ago
Weak US job report results in volatile market

Weak US job report results in volatile market

A weak job report resulted in a record close on Friday for the US stocks. The US labor department’s monthly non-farm payrolls report revealed employers hired 266,000 new workers
2 days ago
Star and Blackstone launch bids to buyout Australia’s Crown Resorts

Star and Blackstone launch bids to buyout Australia’s Crown Resorts

A bidding war has broken out between Australian casino company Star Entertainment Group and US private equity investor Blackstone Group over Crown Resorts, Australia’s bigges
2 days ago
5 Most Expensive Divorce Settlements in History

5 Most Expensive Divorce Settlements in History

Almost half of the marriages end in divorce is an oft-quoted adage, but surprisingly, this is not true in today’s world. The reasons are varied, gender equality, the higher p
3 days ago
JPMorgan Chase appoints two new CIOS in bid to make its C-suite more diverse

JPMorgan Chase appoints two new CIOS in bid to make its C-suite more diverse

JPMorgan Chase, the largest U.S. bank by assets, has appointed two new executives to head its information units in a bid to make its workforce more inclusive and increase racial an
3 days ago