- Daily Zen
Nestlé is the world’s leading nutrition, health and wellness company. Nestlé was founded and headquartered in Vevey, Switzerland. Nestlé originated in a 1905 merger of the Anglo-Swiss Milk Company, established in 1867 by brothers George Page and Charles Page, and Farine Lactée Henri Nestlé, founded in 1866 by Henri Nestlé.
The company dates to 1867 when two separate Swiss enterprises were founded that would later form the core of Nestlé. In the succeeding decades, the two competing enterprises aggressively expanded their businesses throughout Europe and the United States.
Nestlé has some 6,000 brands, with a wide range of products across a number of markets, including coffee (Nescafé, Nespresso, etc.), bottled water (Buxton, Perrier, etc.), milkshakes and other beverages (Nesquik, Milo, Carnation, etc.), chocolate (Milky Bar, After Eight, and many others), ice cream (Häagen-Dazs, Skinny Cow, etc.), breakfast cereals (Golden Nuggets, Shreddies, etc.), infant foods (now including Gerber products), performance and healthcare nutrition (Nesvita, PowerBar, etc.), seasonings, soups and sauces (Maggi, Buitoni, etc.), frozen and refrigerated foods (Findus, Lean Cuisine, etc.), confectionery (Rowntree products, Caramac, Wonka products, etc.), and pet food (Winalot, Felix).
Nestlé’s mission of “Good Food, Good Life” is to provide consumers with the best tasting, most nutritious choices in a wide range of food and beverage categories and eating occasions, from morning to night.
Chairman Peter Brabeck-Letmathe says, “Good Food, Good Life, these words represent the promise we commit to everyday, everywhere – to enhance life, throughout life, with good food and beverages”.
Nestlé believes that leadership is about behavior, and it recognizes that trust is earned over a long period of time by consistently delivering on promises. Nestlé believes that it is only possible to create long-term sustainable value for our shareholders if our behavior, strategies and operations also create value for the communities where we operate, for our business partners and of course, for our consumers. Nestlé call this ‘creating shared value’.
Paul Bulcke, Chief Executive Officer at Nestlé said, “We believe that all foods and beverages can be enjoyable and play an important role in a balanced and healthy diet and lifestyle.”
Nestlé can trace its origins back to 1866, when the first European condensed milk factory was opened in Cham, Switzerland, by the Anglo-Swiss Condensed Milk Company. One year later, Henri Nestlé, a trained pharmacist, launched one of the world’s first prepared infant cereals ‘Farine lactée’ in Vevey, Switzerland.
The two companies merged in 1905 to become the Nestlé you know today, with headquarters still based in the Swiss town of Vevey. We employ around 280 000 people and have factories or operations in almost every country in the world. Nestlé sales for 2010 were almost CHF 110 bn.
As of year end 2010, Nestlé held 29.7% of the shares of L’Oréal, the world’s largest company in cosmetics and beauty. The Laboratoires Inneov is a joint venture in nutritional cosmetics between Nestlé and L’Oréal, while Galderma is a joint venture in dermatology with L’Oréal. Others joint ventures include Cereal Partners Worldwide with General Mills, Beverage Partners Worldwide with Coca-Cola, and Dairy Partners Americas with Fonterra.
Peter Brabeck-Letmathe believes, “Our long term commitment is to enable people to make informed choices about their diets and lifestyles, helping them care for themselves and their families.”
Nestlé’s nutrition, health and wellness strategy is based in three fundamental beliefs:
Pleasure and health: We believe that nutrition must have great taste if it is to be enjoyed as part of a healthy balanced diet. People want their food to be both enjoyable and healthy, so if we are to win their preference our products must deliver in both taste and nutrition. This is challenging, and our team of highly qualified scientists and research experts has an objective to ensure our products across different categories not only taste better but also help people lead a healthier lifestyle.
Eating with moderation and balance: We encourage responsible nutrition, moderation and variety in food habits. There is no such thing as bad food, whether sweet or savoury, fresh or frozen. Moderation and variety are two key components of an enjoyable, healthy and balanced diet. Our product range is designed to include a great variety of choices for every moment of the day and for all family members; we invite people to discover all the alternatives and integrate them in their diets in a balanced way.
Transparent communication: We share with consumers the nutritional content and value, including energy, sugar, salt, fat, protein and fibre content of our products. We believe being transparent is the best way to win trust. Clear, user friendly, easy-to-understand nutrition information is highlighted consistently on billions of packs bought daily around the world. This information is included in the Nestlé Nutritional Compass.
Nestlé wants you to be able to make healthy choices about your food and beverages. Nestlé also believe that good food sometimes means treating yourself!
Nestlé’s aim is to make your life more pleasurable because our products not only taste better; but they are also more nutritious.