Microsoft and Nokia Team Up to launch a windows 8 smartphone.

Nokia-Microsoft strategic partnership

Nokia-Microsoft strategic partnership

In a bid to up Nokia’s sales again, the Finnish company has decided to team up with the new version of Windows, Windows 8 and has planned to launch a smartphone. This news comes as no surprise to the various sources spread across the country. Since Nokia sales have been hitting an all-time low for some time now and seeing that their competition are getting famous and ahead of them. This might have in a way triggered off the want to push up the business again. Following this, a trade fair has been planned in the month of September by big shots of Nokia. Though nothing has been spelt out clearly, apart from several reports from different business magazines, it is rather obvious that the Chief Executive of Nokia, Mr. Stephen Elop plans to launch the new smartphone into the market. The Move and the Competition Experts have already started analysing this new moveby top professionals of Nokia and have indeed put some theories forward. For one, the time of launch of the phone comes right before Nokia’s biggest  competitor Apples gets a chance to launch their new version of the iPhone, iPhone5. This US competitor of Nokia has already been very successful in giving a run for Nokia’s money and business and by the looks of it, Nokia has planned the trade fair, right before an important Apple event, which is tentatively dated a week after the Nokia event. Industrial professionals have already dished out reports stating it point blank that Nokia has no way of gaining its position back unless a good amount of business strategies are launched and implemented. Currently, Samsung and Apple are the Finnish company’s biggest threats. A Rise in the Market Value Indeed right after Stephen Elop declared the launch of the new phone, the market value of Nokia has risen considerably and there is indeed an increase in the value of shares of Nokia. Since Nokia had almost hit a bottom with its value of shares and of course the large business, this piece of news comes as good news for both the stockholders and of course the sundry holders. The Change from Symbian to Microsoft However, Microsoft phones are yet to be received well in the market, Stephen Elop has decided to go ahead with the software as the operating system of the new smartphone to be launched by Nokia. It so happens that the shift to Microsoft came after a  move in 2011, in which Stephen Elop had decided to make the change over the Symbian software, which is an outcome of the native of Nokia. As far as the review of the business of Nokia goes, things had better improve after the launch because the prospects have been looking rather bleak. For starters, though Nokia is still the second largest cell phone manufacturer in the world, the company has reported lost an amount of more or less 1.53 billion euros, just in the second quarter. Moreover, Nokia’s sales records cannot exactly be termed as better off with the figure being about 4 million phones sold.

Carrie Ann
Carrie Ann is Editor-in-Chief at Industry Leaders Magazine, based in Las Vegas. Carrie covers technology, trends, marketing, brands, productivity, and leadership. When she isn’t writing she prefers reading. She loves reading books and articles on business, economics, corporate law, luxury products, artificial intelligence, and latest technology. She’s keen on political discussions and shares an undying passion for gadgets. Follow Carrie Ann on Facebook
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