Mercedes-Benz Celebrates Bernhard Langer And The G-Class

Mercedes pays tribute to man and machine for dominating their chosen fields.



Mercedes-Benz is set to pay tribute to legendary player Bernhard Langer with a special Mercedes-Benz G-Class.

The company aims to highlight both the German golfer and the G-class with this move, as they have remained at the top of their field for decades.

Bernard Langer’s Legacy

The 2022 Master’s Tournament is extremely special for Bernhard Langer, who competed in his Masters Tournament in Augusta, Georgia, 40 years ago. Known as one of the “big Five” in the golfing community, Langer has won the Masters Tournament twice in 1985 and 1993.

In 2001, he was elected into the Golf Hall of Fame, but deferred his induction until the next year. Furthermore, he is one of the only five players to have won official tournaments on all the six continents where golf is played.

He has continued to play golf, even after turning 50, and has bagged a record 11 senior major championships. He is one of the most accomplished players of the PGA Tour Champions and was inducted into Germany’s Sports Hall of Fame in 2016.

Mercedes-Benz G-Class

Mercedes-Benz honored Bernhard Langer with a custom Mercedes-Benz G-Class featuring his career milestones.

The Benz Honor

As both the car and the man command respect for their 40-year-legacy, it is only right that Langer arrives in the new 2022 Mercedes-Benz G550.

Bettina Fetzer, Head of Communications and Marketing at Mercedes-Benz AG commented that, “This is how we honor two icons Bernhard Langer and the Mercedes-Benz G-Class. Bernhard Langer and the G-Class have been shaping the spirit of the time for more than 40 years and are both emblematic of our campaign claim ‘Stronger than Time’.”

The carmaker has commissioned custom livery for the luxury 4×4 in collaboration with tape art artist Leah Abucayan. The car showcases a vibrant new design and features Bernhard Langer’s journey.  

Bernard Langer expressed his joy at being felicitated by the carmaker saying, “I am delighted to receive this honor and am impressed by what has been created here. I have a lot in common with the G-Class. It already existed when I first competed here in 1982. Since then, we’ve both stayed true to ourselves, while at the same time always moving with the times and constantly evolving.”

He told People magazine that he has never seen anything like the car, “I mean, there’s many other good cars, but they consistently make a fantastic product. And coming from Germany, I grew up about an hour and a half from where Mercedes-Benz headquarters are. And they created an amazing brand and a wonderful car. And I feel myself very fortunate to be one of their ambassadors.” He also addressed the rush one feels at winning, admitting that once you taste it, you want it again and again.

One of the oldest players, he believes that it is important to maintain one’s energy. He admits that he slows down a bit but ensures he is having fun. Mental and physical fitness is of utmost importance for the game.

It will be a treat to see Bernhard Langer’s custom Mercedes-Benz G550, as well as the AMG SL and EQS at Augusta National Golf Course during the 2022 Masters. Spaniard Jon Rahm will also be present at the 2022 tournament as a Mercedes-Benz brand ambassador. Currently ranked number two in the world, Rahm has consistently maintained his position in the top ten. He will also wear a star on his sleeve for the first time during the 2022 Master’s Tournament.

One of the main sponsors of the 2022 Master’s Tournament is the iconic automaker Mercedes-Benz. The automaker has supported golf in various capacities for over 30 years. Apart from having accomplished golfers as their brand ambassadors, over 60,000 players participate in the MercedesTrophy.

Christy Gren
Christy Gren is an Industry Specialist Reporter at Industry Leaders Magazine she enjoys writing about Unicorns, Silicon Valley, Startups, Business Leaders and Innovators. Her articles provide an insight about the Power Players in the field of Technology, Auto, Manufacturing, and F&B.

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