Marks and Spencer Paves the Way for New Age Makeover

PUBLISHED BY
Carrie Ann



TAGS:


10 years ago



THRD_IDMerit_Ad

Square-Add

Marks & Spencer

Marks & Spencer

Marks and Spencer opened the doors of its new M&S superstore at Cheshire Oaks in Ellesmere Port just last week. Boasting of a sprawling shop-floor area which is almost similar in size to 11 Olympic swimming pools, the store has seen record footfalls. The huge M&S superstore, codenamed “Concept 11”, seems to Marks and Spencer’s best attempt till date at combining the two spheres of retail and online shopping.

The new online approach by M&S has been decided to try and please its loyal customers who usually arrive at its shops equipped with mobile phones that have a greater amount of computing power than the typical PC found even a decade earlier.

Going Digital

As the Internet continues to make its impact, which felt on different areas of modern life, Laura Wade-Gery, M&S’s digital head, firmly states that there is no way that technology is going to stand still, and so they just have to try to keep up. The executive, who joined Marks and Spencer following a successful stint at Tesco, is responsible for the ever-growing range of interactive shopping technology seen at the retail stores. She focuses on using the Internet for the purpose of reinventing the M&S superstore and also introducing elements of a new online approach by M&S.

Customers at the Cheshire store are encouraged to use “browse and order” centers which come with large touch screens. The newest clothing range and choice selections from the home fashion department are beamed from “inspirational” screens, measuring an impressive 70 inches. Extra backup is offered by store assistants who are ever-present on the shop floor with their iPads, ready to blur the lines between the innumerable products found on the racks and those present in cyberspace.

In spite of all this focus towards technology, Marks and Spencer has not forgotten about their responsibility to the environment as is evident from the curvy wooden roof created out of “glulam” or glued laminate and hemp walls. These features make the store the retailer’s greenest till date and also provide a striking look to the store. It took six long years to build the M&S superstore but may just be the thing needed to bring back shoppers to the big stores.

Immediate Plans

Marc Bolland, the head honcho of M&S, believes that at 151,000 sq. ft it might just be the largest branch the store will ever open. Bolland insists that his intention was not just to create a large store, but rather a shopping experience. The new online approach by M&S attempts to recreate that experience.

The advent of the Internet and now mobile shopping has given rise to retail industry buzzwords like “multichannel” and “omnichannel” which describe the way in which consumers increasingly make use of both stores and websites. Retailers have seen the greater the number of channels used by customers, the more they are likely to spend. M&S claims that shoppers who shop on their website along with in their stores spend four times more.

Marks and Spencer has decided to spend £150 million to upgrade its website. The previous financial year saw multichannel sales increase in the second half. According to Wade-Gery, technology is already making its impact felt on the retailer.

Carrie Ann
Carrie Ann is Editor-in-Chief at Industry Leaders Magazine, based in Las Vegas. Carrie covers technology, trends, marketing, brands, productivity, and leadership. When she isn’t writing she prefers reading. She loves reading books and articles on business, economics, corporate law, luxury products, artificial intelligence, and latest technology. She’s keen on political discussions and shares an undying passion for gadgets. Follow Carrie Ann on Facebook

Leave a Reply

Your email address will not be published.

Recent Posts

Juul Products Banned – Will The FDA Win The Battle?

Juul Products Banned – Will The FDA Win The Battle?

In a written statement, FDA Commissioner Robert M. Califf stated, “Today’s action is further progress on the FDA’s commitment to ensuring that all e-cigarette and electronic
2 days ago
The Mark Cuban Cost Plus Drug Company Takes on Big Pharmas

The Mark Cuban Cost Plus Drug Company Takes on Big Pharmas

Commonly used generic drugs are available at a 15% markup, plus a $3 dispensing fee and $5 shipping fee. In an interview with PBS News, Cuban told the host that the Mark Cuban phar
2 days ago
The Brookfield Global Transition Fund Promises Net Zero Returns

The Brookfield Global Transition Fund Promises Net Zero Returns

According to a written statement issued by the company, they have already deployed $2.5 billion to fund decarbonization technologies in the US, the UK, Germany, and North America.
2 days ago
Network Configuration Error Causes Cloudflare Outage Across 19 Locations

Network Configuration Error Causes Cloudflare Outage Across 19 Locations

The Cloudflare outage was most problematic for users of Cloudflare’s DNS lookup service. “Customers attempting to reach Cloudflare sites in impacted regions will observe 50
3 days ago
Tesla Employee Lawsuit Alleges Violation of Federal Law Amidst Layoffs

Tesla Employee Lawsuit Alleges Violation of Federal Law Amidst Layoffs

Tesla laying off employees has impacted workers across divisions from human resources to engineering. The plaintiffs are seeking 60 days of compensation and benefits for all those
4 days ago
Nasdaq’s Opening Bell Ushers in a Metaverse Moment for Women

Nasdaq’s Opening Bell Ushers in a Metaverse Moment for Women

Back in 2020, she wrote a feature for Forbes, where she confidently penned that a new era will herald all good things metaverse, she asserted that it “will unleash amazing creati
4 days ago