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LinkedIn’s Debut at $45/Share Sets Stage for other Social Media IPOs

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LinkedIn founder Reid Hofmann_LinkedIn IPO at $45 per share

LinkedIn founder Reid Hofmann_LinkedIn IPO at $45 per share (image courtesy Reuters)

The California-based professional social networking website, LinkedIn, co-founded by Reid Hoffman and run by chief executive Jeff Weiner, is all set to make a market debut with its scheduled IPO for later today.

Valued at $4.3 billion, LinkedIn will sell 7.8 million shares, and raise $352.8 million, pricing each share at $45, setting the stage for scheduled IPOs of other social networks like Facebook, Groupon, Twitter and Zynga, which are expected to take place later this year and next year.

Having added a 30% hike to its expected price range, upping its shares from $32 - $35 $42 to $45 per share on Tuesday, the amount of money investors are likely to pay for LinkedIn’s shares is indicative of the high demand of social networking companies.

LinkedIn IPO Details

The first Internet-based Social Networking Company to go public in the United States this year, LinkedIn’s IPO is one of the most keenly awaited ones in a while.

Having been launched in May 2003, LinkedIn, with 102 million members using this network, said on Tuesday that in light of investor interest that the IPO has sparked off, it now expects to raise 30% more than it had initially estimated through its initial public offering.

While the $1.67 billion raised through the 2004 Google IPO still constitutes the largest public offering in the software and internet services sector in the U.S, the estimated $352.8 million that LinkedIn’s IPO will generate figures quite high, at no. 5, according to figures released by Capital IQ and S&P.

The company had first set the price range of its IPO at $32 to $35 a share earlier this month, with the company’s valuation set at around $3 billion. However, with the kind of investor interest that poured in, LinkedIn raised the price of its shares to $45 each on Tuesday, with its valuation now being set at $4.3 billion.

4.83 million shares of the 7.84 million that the company is offering up as part of its IPO, will come from the company while the rest will come from stockholders.

Hoffman, LinkedIn’s co-founder, is among the stockholders offering the shares, and is set to make about $5.2 million selling less than 1% of his shares, while Jeff Weiner, the professional social network’s Chief Executive, offering about 5% of his stockholdings, would make the same amount.

Set to begin trading on the New York Stock Exchange Thursday onwards under the symbol "LNKD.", the underwriters on LinkedIn’s initial public offering are being led by Morgan Stanley, Bank of America and JPMorgan.

Forthcoming Social Media IPOs

In contrast to LinkedIn’s $4.3 billion valuation, Facebook, the world’s largest online social network, set to go public in April 2012, is currently valued at $70 billion.

Groupon, another online network, bringing people together for deals, has reportedly conducted talks with bankers about an IPO that could value it at $15 billion to $20 billion.

With other social media networks like Twitter and Zynga also likely to go public in the near future, the market reception to LinkedIn going public is being considered to be an important measure of the ongoing keenness of investor for online social networks, especially given the market trend Renren has followed after going public in the U.S earlier this month. Renren, touted as China’s answer to Facebook, saw a 29% soar in its share value at its IPO, but has seen a drop since this debut.

Whether this is a sign of waning investor appetite for social media networks, is what LinkedIn’s trading pattern is likely to show the other online networks set to go public soon.

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  • Elias Shams says:

    Right on!

    It’s no brainer to see that social media is here to stay for good. Given vast variety of the existing channels to choose and stick with, it’s time for such a hot space to enter into a new category. There is a need for a portal to provide a quick and intelligent decision for both the consumer and the enterprise about their online connections.

    A Platform to Help us to Distinguish Our Quality vs. Quantity Friends, Fans, Followers, and Companies

    Facebook, Twitter, LinkedIn, Youtube, Flickr and others have been doing a decent job of providing additional marketing exposure and even in some cases, additional revenue. However, as more and more social networking sites pop up, how do you manage your brand across all these channels? Maybe more importantly, which one of these sites should you select as the one that will help you best reach your target audience? The proliferation of the social media avenues is becoming overwhelming.

    This glut of information reminds me of the early 90’s when WWW was adopted broadly by the general public. Every company rushed to have a presence, to the point it became literally impossible to find the right information on the Web. That’s when a better generation of search engines – at first the Yahoo! and then Google – entered the market and helped us find the most relevant information by just typing simple keywords in their search box. If you had asked before Google launched, if there was a need for another search engine – most would have said no, we already have those….

    Then came Web 1.0 & 2.0 – Youtube, Flickr, myspace, Facebook, Twitter and countless others have turned everyday people into content producers, influencers and experts. We basically tripled down on the information overload How do you know which channels to select for deploying your social media strategy? How do you know which one is the right channel to let your fans and followers to find you, your products, and services?


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