Lindt seems, by all accounts, to be challenging the predominating pattern in the chocolate business, which has been to push upmarket.

Swiss candymaker Lindt & Sprüngli AG is currently in negotiation phase to procure Russell Stover, the U.S. boxed-chocolate maker, a deal close to $1.5 billion, as indicated by individuals acquainted with the matter.

Lindt was among numerous chocolate companies that placed bids for Russell Stover in recent months. Chocolate companies are currently seeking after deal in developing markets such as Asia to broaden their deals.

Russell Stover, known for its boxed chocolates, makes yearly sales of about $600 million and around $60 million in earnings before interest, tax, depreciation, and amortization and a measure of cash flow, as per a report in The Wall Street Journal earlier.

Russell-Stover was formed in 1923 by two passionate candy makers, Russell and Clara Stover in Denver. The firm originally held the name of Mrs. Stover’s Bungalow Candies, which was later changed to Russell Stover in the 40s. Twenty years later, in 1960 Louis Ward acquired Russell Stover, and hired Goldman Sachs Group Inc. to run the procedures. In 1996 after the death of Louis Ward, Ward family continued to run the business, and after more than 50 years of ownership, the firm has again hired Goldman Sachs to sell the company. A renowned name in boxed chocolates, with brands including Whitman’s and Pangburn’s of Texas, the organization has about 4,500 employees.

Lindt seems, by all accounts, to be challenging the predominating pattern in the chocolate business, which has been to push upmarket. Chocolate makers last were compelled to cut their profitability due to the rise in cocoa-bean prices facing heavy climate change. To counter the climbing cost, numerous chocolate firms have acquainted new premium items with support higher costs.

American chocolate palates likewise are getting more modern and darker chocolates are getting to be progressively well known, to some extent in light of a health issues.  Nestlé one of the world’s biggest chocolate producers, has introduced a much fancier version of its Cailler chocolates. The firm is likewise, looking forward to closing a deal with Ferrero SpA, renowned maker of Ferrero Rocher chocolates.

Several Analysts have raised eyebrows at the acquisition of Russell Stover, which is an unordinary move for Lindt, which as of now has a solid vicinity in the U.S. market, through its popular brand for Ghirardelli Chocolate Co. Lindt's North America district, which incorporates the U.S., created $943.2 million in sales a year ago, which is hardly a third of the organization's total revenue, and posted organic growth of 11.4%.

Jon Cox, a senior equity analyst at Kepler Cheuvreux in Zurich, said he had anticipated that Lindt will consider acquisition in Brazil and Russia, massive markets where the organization right now doesn't have a remarkable presence. Getting in the U.S. additionally is conflicting with Lindt's methodology of seeking after organic development in North America, he said, alluding to growth that doesn't include acquisitions.