Leaked Microsoft Documents Reveals Resurrection of Microsoft-Nokia Mobile Brand

Earlier this year on April 25th, Microsoft completed its acquisition of Nokia’s handset for around $7.5 billion. The two companies which have dominated their respective markets for years came together and made a bigger impact in Nokia’s first ever ad after the purchase. Fascinatingly the ad sported the tagline ‘Not like everybody else´ with a strong message that everything just became a lot more colorful. So we all got the message that things are about to change. Nokia will change and reportedly, Microsoft’s mobile division will now be called Microsoft Mobile.

A leaked document sent to Nokia employees when the acquisition was officially announced, gives us a glimpse of the schedule set for Nokia’s brand demise – Nokia will change.

Leak reveals when Microsoft must kill Nokia brand

Leak reveals when Microsoft must kill Nokia brand

Renowned leakster @Evleaks who recovered and posted a copy of the memorandum, gives us a peek on how Microsoft is planning on integrating Nokia’s brand assets with leaking a slide and list of FAQs.

As Stephen Elop, Executive VP of Microsoft Devices and ex-CEO of Nokia previously stated: “The Nokia brand is available to Microsoft to use for its mobile phones products for a period of time, but Nokia as a brand will not be used for long going forward for smartphones. Work is underway to select the go forward smartphone brand.”

Image: Leaked Doc Microsoft Nokia

Image: Leaked Doc Microsoft Nokia

According to the leaked documents, here’s what Microsoft is meaning to change:

“Microsoft brand will only replace the Nokia brand in product, applications and experiences when Microsoft has launched a new product into the market.”

With that being said, Microsoft will continue using the Nokia brand for Lumia devices for another 18 months. Microsoft will also be able to use the Nokia brand for Nokia X devices until the end of 2015 and Nokia brand for another ten years for other Nokia phones (features phones).

Nokia retail stores and “Care Centers” will remain in business for the time being.

Nokia’s tune, the iconic “connecting people” manifesto is still owned by Nokia. For now, the default Nokia ringtone of devices, animation and message will remain the same, however, in the future this could be changed by Microsoft.

Microsoft promises a unique brand experience as its primary mission, the document states that Microsoft promises “Tools for unleashing innovation in everyone on the planet”.

You can read the entire document below. 

Image Credit: @Evleaks - Twitter

Image Credit: @Evleaks – Twitter

(SOURCE: EVLEAKS)

 

Anna Domanska
Anna Domanska is an Industry Leaders Magazine author possessing wide-range of knowledge for Business News. She is an avid reader and writer of Business and CEO Magazines and a rigorous follower of Business Leaders.

Recent Posts

Nokia to launch T20 tablet with 10.36 inch display

Nokia to launch T20 tablet with 10.36 inch display

The Nokia T20 will sport a 10.36-inch display and will have 4 GB RAM along with 64 gigs of native storage.
8 hours ago
Ford sees surprise Q2 profit despite chip shortage and manufacturing hassles

Ford sees surprise Q2 profit despite chip shortage and manufacturing hassles

“The business is ‘spring loaded’ for a rebound when semiconductor supplies stabilize and more closely match demand.”
15 hours ago
Audi A6 E-tron Production Launch in 2023

Audi A6 E-tron Production Launch in 2023

Audi has confirmed that there will be multiple variants of the etron, including “basic versions optimized for minimum consumption and maximum range.
1 day ago
Royal Dutch Shell buyback lifts investor sentiment

Royal Dutch Shell buyback lifts investor sentiment

Royal Dutch Shell commences share buybacks before the end of this year while reducing its first quarter dividend to 16 cents per share, a 66% cut.
1 day ago
Citizens Financial to acquire Investors Bancorp in $3.5 billion NYC push

Citizens Financial to acquire Investors Bancorp in $3.5 billion NYC push

Citizens Financial Group, Inc. and Investors Bancorp announced today that they have entered into a definitive agreement and plan of merger in a cash-and-stock deal worth $3.5 billi
2 days ago
Apple Q3 Earnings Break Records Again!

Apple Q3 Earnings Break Records Again!

Apple Q3 earnings prove the Cupertino giant remains unaffected by the Covid-19 pandemic as sales rise across all product lines.
2 days ago