Last minute Christmas shopping makes retailers and customers crazy

More customers decide to enter doors of retailers is search for last minute Christmas gifts

More customers decide to enter doors of retailers is search for last minute Christmas gifts

With the hours before Christmas, many customers decide to enter doors of retailers is search for the last minute Christmas gifts. Each holiday shopping season sees the same picture, namely, people being in rush to do their holiday shopping in the last moment. And even though some shoppers promised themselves that they would not do it, they still make their last minute purchases as they did not have enough time earlier. The last minute shopping will be even done on Christmas Eve; that is the price of the fast modern world. But do not worry as many retailers’ doors will be opened on the 24th of December.

Last minute shopping

Shopping centers expected to earn millions of dollars the last weekend before Christmas. But that is not all of it. They also expect to see many last minute shoppers to hit their stores on the 24th of December. The last minute Christmas shopping is probably a sign of contemporary world which is still in rush.

Customers, who will rush into stores these last hours before Christmas begins, are hoping to find perfect gifts for their loved ones. There is a chance however that they will not find it as it often happens that all items are simply sold out. Yet there are so many other things that they can buy, so why to rush?

Directors of shopping centers are convinced that their parking lots will be full, advising that the morning is the best time to visit places to avoid crowds. Is this really possible as so many people decide to get their Christmas gifts in the last minute? But one thing must be admitted, retailers have prepared to this holiday shopping season as they employed many seasonal workers. Everything to welcome their clients.

A survey, which was issued earlier in December, showed that over 11 percent of American customers completed their Christmas shopping. The results released by the National Retail Federation also indicated that more than 10 percent of American shoppers would wait to get their presents on Christmas Eve. That is a quite big number….

Certainly those, who waited to do last minute Christmas shopping, may count on retailers. Retailers do whatever it takes to lure more and more customers; they decided even to extend holiday hours. The management team of Toys R Us chose even to keep open stores 24 hours unit 10 p.m. Christmas Eve. That is a sacrifice especially taking into consideration the fact that customers do not spend so much during the 2012 holiday shopping season. But this is not a surprise as tough economic conditions push customers to cut their expenses.

Really Christmas sales frenzy

While most people cannot imagine themselves doing last minute Christmas shopping as it is so stressful, there is this other part of customers who love the rush and craziness. Retailers geared up for the holiday shopping deals to lure even more customers in the last possible moment. For example, Wal-Mart Stores Inc. reduced prices of Apple Inc.’s iPhones and iPads.

But if you do not feel like going out you can always take advantage of online discounts which have been introduced by retailers. Retailers want to use every possible way to get their businesses on track as tough economic condition affected their financial results. In addition, also pre-Christmas sales were rather sluggish so companies want squeeze out whatever they can from customers.

Even though many religious leaders criticize the crazy shopping chase as Christmas is in danger of becoming a holiday of “bargain haunting”, retailers answer that they just adjust to demand. So Merry Christmas and Merry Shopping!

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Anna Domanska
Anna Domanska is an Industry Leaders Magazine author possessing wide-range of knowledge for Business News. She is an avid reader and writer of Business and CEO Magazines and a rigorous follower of Business Leaders.

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