It’s here! Sony announces PlayStation 4 with social features

PlayStation 4 was annouced

PlayStation 4 was annouced

After ages of rumors, Sony Corp. has finally announced its new videogame console – PlayStation 4 which will be stuffed with social features. Even though the Japan’s electronics maker hopes that its new product will get it back on top, PlayStation 4 will undoubtedly face stiff and fierce competition from mobile devices such as smartphones and tablets.  But fans of former videogame consoles of Sony Corp. cannot wait to put their hands on the brand-new device.

Long-anticipated PlayStation 4

It happened after months of speculation. On the 20th of February, Andrew House, Group CEO of Sony Computer Entertainment, officially announced that the new videogame console would be named PlayStation 4 as it had been anticipated by analysts and admirers of gaming.  Certainly, the Sony’s new videogame console is expected to bring luck to the company which has been recently struggling amid unsetting economic conditions, increased competition from mobile devices and fierce rivals such as Apple Inc. and Samsung Electronics Co. Without a doubt, PlayStation 4 is a response to growing popularity of mobile devices, smartphones and tablets. However, the price of the Sony’s new videogame console was not disclosed by the officials. Analysts underline that the lovers of game console should expect a price tag of approximately $400.  Sony Corp., the Japan’s biggest electronics maker, did not precise a date of the launch of PlayStation 4, yet it was noted that the console would be ready around the 2013 holiday shopping season.

As it was widely expected, PlayStation 4 is a modern version of the old hits of Sony Corp. which decided to use a new technology, streaming or could gaming, in the console. In addition, PlayStation 4 is said to have many new features, namely, motion sensor and a light bar which is used to identify players. But that is not last of it as Sony’s PlayStation 4 includes a technology which allows its players to simply share their experience with friends. The new social-networking service is expected to be a tid-bit for potential buyers of the new videogame console.

All upgrades were designed with an eye to players, those old ones and those new ones.  Andrew House underlined: “The consumer is changing us. The living room is no longer the center of the PlayStation ecosystem; the gamer is.”

Shift in consumer preference

Sony Corp.’ PlayStation 4 will not only face a fierce competition from products of Microsoft Corp. and Nintendo Cp., it will also face stiff competition from mobiles devices such as smartphones and tablets.  Indeed, many things have changed since the Japan’s electronics maker launched PlayStation 3. It is a fact that mobile devices have ruthlessly stolen videogame consoles’ players as Apple Inc.’s iPhone and Samsung Electronics Co.’s Galaxy Tab offer either free or really cheap games.

Sony Corp. is fully aware of the shift in consumer preferences which has hit sales of new games, consoles and accessories. Electronics makers try to adapt to the new situation by upgrading and modernizing their video game consoles. Not only the launch of PlayStation 4 is widely anticipated, also Microsoft Corp. is said to update its Xbox console in 2013.

Without a doubt, Sony Corp. reposes hope in PlayStation 4 as it still believes that the company may be onto a winner with it, repeating the success of PlayStation 2.

Avatar
Aubrey Chang
Aubrey Chang, Associate Editor Industry Leaders Magazine (www.industryleadersmagazine.com)

Recent Posts

Morgan Stanley raises CEO James Gorman’s pay to $33 million

Morgan Stanley raises CEO James Gorman’s pay to $33 million

James Gorman’s salary ($33 million) is comprised of four parts: a base salary of $1.5 million; a deferred equity award of $7.875 million; ...
7 hours ago
IBM Q4 Profit Up, Banks on Cloud and AI For 2021

IBM Q4 Profit Up, Banks on Cloud and AI For 2021

IBM’s revenue is expected to rise in 2021 and generate adjusted free cash flow of $11 billion to $12 billion for the year. ...
1 day ago
‘World first’: Google threatens to disable search in Australia over proposed new law

‘World first’: Google threatens to disable search in Australia over proposed new law

Google has been at odds with the Australian Government since the latter proposed the ‘world first’ law to make tech companies pay publis...
1 day ago
FCC rejects petition to stay Ligado Network’s 5G rollout

FCC rejects petition to stay Ligado Network’s 5G rollout

The Federal Communications Commission rejected by a vote of 3-2 on Tuesday to freeze the rollout of Ligado Networks’ nationwide mobile bro...
2 days ago
Oil prices rise on hopes of big stimulus money

Oil prices rise on hopes of big stimulus money

The crude oil prices showed an upswing with Brentwood going up to $56.08 a barrel and the US West Texas Intermediate crude oil selling at $5...
2 days ago
Kia bags Apple Car production deal

Kia bags Apple Car production deal

Apple Inc.’s much-coveted Apple Car could be produced by Kia Corp. at the latter’s manufacturing facility in the United States. The Sout...
2 days ago