iPhone 5s Is Still The Most Popular Handset In US Smartphone Market

According to a report released by Canaccord Genuity, the perennially popular smartphone iPhone 5s still remains in the lead in the United States smartphone market, nearly six months after it first arrived.

iphone_5s_gold_silver_gray_vertical

iPhone 5s still remains in the lead in the United States smartphone market, nearly six months after it first arrived.

The analyst, T.Michael Walkley explained that strong brand loyalty is the reason customers still choose the device over its competitors. He further projected that those using older versions of iOS smartphones are expected to upgrade with time, a move that may increase the sales of this much fancied smartphone.

As initially reported by AppleInsider, the iPhone 5s remained No. 1 at AT&T Inc., Verizon Communications Inc., Sprint Corporation, and T-Mobile Us Inc.  in the month of March. Apple’s flagship device has held the same position since it was launched last September. The Samsung Galaxy S4 remains in the No. 2 position at most carriers including AT&T, Sprint, and T-Mobile. The HTC One M8 is the second best-selling smartphone at Verizon Communications Inc. . When compared to iPhone 5C, the iPhone 5S is still in high demand. Since last November the iPhone 5c hasn’t ranked in the top three at any of the major U.S. carriers, when Apple’s mid-cost device ranked No. 3 at each of the four carriers.

Despite Apple Inc.  current lead in the market, Walkley reasons the iPhone 5s’ reign at no. 1 could end this month. This is because most Android phone buyers confessed that they are eagerly looking forward to the much awaited launch of HTC one M8 and the Samsung galaxy S5 after which they may consider upgrading. These phones could move Apple down a few notches from the top spot if the releases go through as planned. The market may shift in favour of the two and consequently deprive the iPhone 5s of the attention it’s currently enjoying in the market. Regardless Walkley believes Apple will once again secure their smartphone crown with the release of iPhone 6 later this year. He said it is possible Apple will win back high-end market shares mainly because numerous iPhone lovers will no doubt keep upgrading considering its purported larger screen size.

“We believe Apple will win back meaningful high-end market share during H2/C2014 based on our belief new iPhones with larger screen sizes could create a strong upgrade cycle among Apple’s loyal base’’ he said in a statement.

Apple’s move to venture into virgin markets to launch its products there may also see the company grow to even greater levels, Walkley said. Besides, most of the customers who have tried out the iPhone smartphones continue to remain loyal to the brand and hardly ever consider trying out other brands, according to findings published.

It is expected that in the course of the year Apple may contemplate expanding its investments by venturing into development of mobile payment services or wearable. There has been no official statements made about that but Walkley believes with certainty that the company will experiment with other product categories that will take the market with a storm just as the iPhone 5s did.

 

Avatar
Richard Meryn
Richard Meryn, Associate Editor Industry Leaders Magazine (www.industryleadersmagazine.com)

Recent Posts

Amazon to host pop-up vaccination clinic in Seattle HQ

Amazon to host pop-up vaccination clinic in Seattle HQ

Amazon Inc. plans to set up a pop-up clinic at its Seattle headquarters on January 24 to help vaccinate 2,000 eligible members of the publi...
1 min ago
Morgan Stanley raises CEO James Gorman’s pay to $33 million

Morgan Stanley raises CEO James Gorman’s pay to $33 million

James Gorman’s salary ($33 million) is comprised of four parts: a base salary of $1.5 million; a deferred equity award of $7.875 million; ...
9 hours ago
IBM Q4 Profit Up, Banks on Cloud and AI For 2021

IBM Q4 Profit Up, Banks on Cloud and AI For 2021

IBM’s revenue is expected to rise in 2021 and generate adjusted free cash flow of $11 billion to $12 billion for the year. ...
1 day ago
‘World first’: Google threatens to disable search in Australia over proposed new law

‘World first’: Google threatens to disable search in Australia over proposed new law

Google has been at odds with the Australian Government since the latter proposed the ‘world first’ law to make tech companies pay publis...
1 day ago
FCC rejects petition to stay Ligado Network’s 5G rollout

FCC rejects petition to stay Ligado Network’s 5G rollout

The Federal Communications Commission rejected by a vote of 3-2 on Tuesday to freeze the rollout of Ligado Networks’ nationwide mobile bro...
2 days ago
Oil prices rise on hopes of big stimulus money

Oil prices rise on hopes of big stimulus money

The crude oil prices showed an upswing with Brentwood going up to $56.08 a barrel and the US West Texas Intermediate crude oil selling at $5...
2 days ago